Senior Content Marketing Strategist

Arizent’s mission is to advance professional communities across a variety of today’s most transformational industries in Financial and Professional Services. We do this by uncovering powerful ideas, rallying industry leaders around them, and benchmarking their progress. Our services include the distribution of powerful content across digital channels, as well as making meaningful connections through our live events and peer networks.

If you're drawn to an organization that blends a rich 150-year legacy with a dynamic, start-up mindset, we invite you to learn more about us: www.arizent.com

About the position:

Arizent, the parent company of American Banker, The Bond Buyer, PaymentsSource, National Mortgage News, Digital Insurance, and other leading media brands in the financial and professional services sectors, is seeking a seasoned Sr. Content Marketing Strategist.

In this role, you will collaborate closely with marketing teams at top financial services, fintech, and professional services firms to define content marketing strategies. You will also lead the development of custom content, including research-driven pieces, to support our clients’ thought leadership initiatives. This content will span various formats, such as white papers, eBooks, executive briefs, infographics, webinar and video scripts, and social media/native content.

Responsibilities:

• Actively participate in client calls (pre and post-sales) as a consultative industry and content marketing expert to develop content marketing strategies and content outlines that align with stated objectives
• Oversee freelance writers to ensure that the completed content is aligned to deliver value to Arizent’s audience(s), support clients’ marketing objectives, and advance content syndication goals
• Interview subject matter experts on a wide variety of topics to create concise, engaging headlines and prescriptive body copy on a wide variety of topics for distribution in various channels
• Work with project managers, designers and analysts across Arizent to facilitate the timely delivery of fully designed content
• Brainstorm and collaborate with team to optimize existing processes and develop new ideas/strategies

Required education/skill set:

• Industry expertise in financial and professional services (municipal finance, banking, payments, mortgages, insurance, wealth management, accounting, and/or HR/employee benefits) with demonstrated understanding of buyer behavior, industry trends
• Content marketing strategy skills, specifically the ability to work closely with customers to define and develop content marketing plans optimized to advance broader marketing and content syndication goals
• Management skills to oversee freelance writers and the ability to ensure the content strategies set for the program are embedded into the content being created
• Excellent overall writing skills in a number of different styles/tones and platforms, and impeccable spelling and grammar; strong editing skills a plus
• Research and interviewing skills to facilitate conversations with business subject matter experts; Sensitivity and appropriate discretion while working with proprietary client information
• Organizational skills to work efficiently across multiple projects and with multiple teams, to manage project milestones, meet multiple deadlines, and interpersonal skills to interact successfully with in-house staff, clients, and third-party subject matter experts
• Some experience with online marketing and lead generation; familiarity with keyword placement and other SEO best practices
• Bachelor’s degree in English, communications, marketing, creative writing, technical writing, journalism or related field

Why Join Arizent?

At Arizent, we believe that diversity is not just a policy; it's a source of strength and innovation. We are committed to fostering an inclusive workplace where all employees feel valued, respected and empowered to bring their authentic selves to work. Our inclusive culture encourages individuals to reach their full potential. Our dedication to diversity and inclusion is reflected in our Employee Resource Groups (ERGs), which play a crucial role in creating a supportive and enriching work environment. 

We offer a competitive compensation and benefits package. Applicants are invited to state their salary expectations in their cover letter. Salary determination will be based on factors such as the candidate's work experience, knowledge, skills and geographical location. Our generous benefits package includes medical, dental, and vision coverage; disability and life insurance. In addition to holiday pay, we offer parental leave, paid vacation, sick, personal and mental health days; a 401(k) program; a pretax transportation payment program and a fitness reimbursement program.

As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status.

To apply for the position, please submit your resume and cover letter. We look forward to welcoming diverse and talented individuals to our team!