Since 2009, mindbodygreen has been leading the health & well-being conversation, providing our community with actionable content, experiences, and products to help them make meaningful change in their lives. Here you’ll find a unique approach to wellness that weaves together the mental, physical, spiritual, emotional, and environmental aspects of well-being.
mindbodygreen believes that the well-being world often overlooks marginalized voices. We are committed to building a workforce and community that reflects better representation in our team and everything we do. mindbodygreen encourages people from all backgrounds, ages, abilities, and experiences to apply for our roles. mindbodygreen is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
We are currently in search of a socially savvy, digitally curious and exceptional Creative Strategist to join our team to drive impactful and inspiring creative throughout social channels. This position will support all three of our businesses (CPG, editorial, and education) and reports to our VP Marketing.
The opportunity:
As the Creative Strategist, you will work alongside a talented team of marketers, art directors, and designers to drive impactful creative output across paid and organic Meta, Instagram,TikTok, Google, YouTube, and other content channels.
You will manage our creative strategy process and harness data, market research, and competitive research, and creative insights to lead idea generation for new creative concepts in weekly and quarterly testing and strategy plans that support our business objectives.
You will stay up to date on current and emerging trends and technologies for brands and influencers across social platforms, translating findings to actionable briefs that are relevant for our brand.
You will partner with our creative team to manage a team of graphic designers and editors who will bring your briefs to life and maintain our brand guidelines.
You will be responsible for establishing our organic social strategy and briefing in paid creative, deriving insights from creative performance, and continuing to evolve our playbook on what is driving performance for our supplement business.
You will be responsible for managing our organic social strategy across all organic channels, with special focus on IG, Youtube and Tiktok.
You are:
Proactive, analytical, digitally and socially savvy, and curious about the fast-paced social media landscape.
3-4+ years of demonstrated successful experience in creative strategy and performance marketing for direct to consumer e-commerce companies (specifically supplements / health and wellness) on Meta, Instagram, TikTok, YouTube, and other channels.
Demonstrated experience delivering results from performance creative as well as managing organic social.
Demonstrated exceptional marketing copywriting ability.
Benefits and Perks:
Remote work
Health insurance - standard plan premium 100% covered for employee
Dental Insurance
Vision Insurance
Life Insurance
FSA Eligibility
Access to all mindbodygreen classes
Generous discount on mindbodygreen supplements and personal care
Flexible Paid Time Off
Paid Holidays
Maternity / Paternity Leave
401K Retirement Plan