Offer summary
Qualifications:
Experience in managing user engagement platforms, preferably Braze., Solid understanding of digital marketing, CRM and user lifecycle management., Competence in data analysis tools and reporting., Excellent communication and interpersonal skills., Ability to work independently and in a dynamic team environment..Key responsabilities:
- Manage Braze platform and optimize user engagement efforts.
- Develop and execute campaigns using Braze, collaborating with various teams.
- Utilize Braze segmentation tools, conduct A/B testing, and ensure data integration.
- Track KPIs, analyze user engagement data, and provide insights for future strategies.
- Collaborate closely with marketing team and other departments, serve as primary contact for Braze support.
