Director of Ecommerce at Owlet Baby Care, Inc.

POSITION TITLE: Director of Ecommerce

DEPARTMENT: Marketing

LOCATION: Remote - U.S.

REPORTS TO: Chief Marketing Officer

Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world by bringing joy, peace and sleep to the parenting journey. Owlet has helped more than a million parents keep their children safe. We are focused on helping parents take care of their little ones so we can keep every baby safe and healthy.

JOB OVERVIEW:

Owlet is seeking a strategic and experienced Director of Ecommerce to lead our direct-to-consumer (DTC) digital commerce strategy. This role is pivotal in driving online sales growth, optimizing the customer journey, and ensuring a seamless shopping experience across all digital touchpoints. The ideal candidate will have a strong background in ecommerce, with a proven ability to scale digital platforms, enhance conversion rates, and collaborate across departments to meet revenue goals.

Revenue Forecasting & Growth:

• Develop and implement a comprehensive ecommerce strategy to drive revenue growth across Owlet’s DTC website.
• Report weekly, monthly,and quarterly on revenue & site performance to executive and leadership teams, and provide actionable insights to drive growth.
• Responsible for forecasting and meeting targets for revenue, promotional spend, and contribution margin.

Analytics & Reporting

• Utilize analytics tools to track customer behavior, site traffic, and conversion data to inform strategy.

• Own analytics and dashboards of the full-funnel experience including insights and attribution performance.

Conversion Rate Optimization (CRO):

• Lead initiatives to enhance site performance, user experience, and conversion rates, utilizing data-driven insights and best practices.
• Conduct A/B testing and other methodologies to continually improve site performance.

Digital Merchandising & Operations:

• Oversee the digital merchandising strategy, ensuring products are effectively showcased and promoted.
• Collaborate with marketing and product teams to optimize product listings, content, and promotional strategies.
• Manage inventory levels and operational aspects of ecommerce to ensure product availability and timely fulfillment.

Cross-Functional Collaboration:

• Work closely with the Marketing, Product, and Sales teams to align ecommerce efforts with broader business goals.
• Partner with the Lifecycle Director to ensure a cohesive approach to customer retention and engagement.
• Work closely with Operations and IT teams on data connections, fulfillment, reporting.
• Support the development and execution of ecommerce strategies for international markets, ensuring consistency in branding and customer experience across regions.

QUALIFICATIONS:

Must Have:

• 8+ years of experience in ecommerce
• Some experience with direct-to-consumer (DTC) ecommerce specifically
• Advanced experience with: Shopify, Google Analytics (GA4)
• Experience with A/B testing, UX optimization, and other CRO techniques.
• Experience with digital marketing channels, including SEO, SEM, and paid social.
• A “growth hacker” mentality that is able to creatively solve problems and quickly pivot the brand to new opportunities
• Excellent communication skills, with the ability to collaborate effectively across departments.

Nice to Have:

• Experience with lifecycle (email, sms)
• Experience in baby category or medical devices
• Experience with Amazon Ads, Criteo, Walmart Connect, Triple Whale, Ahrefs

WHY OWLET!

• Be part of a mission-driven company that is making a real impact in the lives of families around the world.
• Work in a collaborative and innovative environment with opportunities for growth and professional development.
• Competitive salary and comprehensive benefits package.