Marketing Automation Strategy Specialist

About the role/team

Are you a database marketer with a passion for driving measurable growth, transformation, and approach your work with boundless curiosity? Join our global digital marketing team and find yourself among highly engaged, like minded professionals. Grow your skills, and your career, as you play a valuable part in rocketing WEX to new heights. As a WEX Marketing Automation Strategy Specialist, you will work with teams across the business to design, execute and optimize marketing automation strategies, driving lead generation, cross-sell, product utilization, and brand activation. 

How you will make an impact:

• Develop and implement marketing effective marketing automation and strategies

• Collaborate with partners and stakeholders to build, test, execute and measure automations that achieve business growth targets

• Drive the development of dynamic audiences and segments, and deploy them in digital marketing channels and automated journeys to serve campaign objectives

• Drive continuous optimization with A/B testing, use of AI tools, and data models  

• Serve as a SME in customer experience design through marketing automation capabilities

• Communicate plans and results to key stakeholder across lies of business

Experience You'll Bring:

• Strategic marketing automation expertise.

• Experience building automated campaigns in Salesforce Marketing Cloud, Pardot, or like platforms

• Experience building and segmenting dynamic audiences

• A history of driving optimization through a/b testing and use of AI tools

• A passion for innovation, keeping up with trends and education related to print, web, mobile, and social media technologies

• Applicants must have a demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally

• Excellent organization, communication, cross-group collaboration, virtual team management, and analytical skills are also required

Preferred Qualifications:

• 5+ years experience delivering growth through marketing automation strategy

• Proficiency with marketing automation and other digital marketing platforms - Ideal, experience with Salesforce Marketing Cloud, Salesforce Interaction Studio

• Bachelor's Degree in marketing, communications, or related area of study

• Must be able to present a strong and diverse portfolio of marketing automation and/or digital channel marketing samples.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.

Pay Range: $77,000.00 - $102,000.00