Offer summary
Qualifications:
Strategic marketing automation expertise, Experience with Salesforce Marketing Cloud or similar platforms, Ability to drive optimization through A/B testing and AI tools, Strong business judgment for actionable recommendations, Bachelor's Degree in marketing or related field.
Key responsabilities:
- Develop and implement effective marketing automation strategies
- Collaborate with stakeholders to build, test, execute and measure automations
- Drive development of dynamic audiences, segments, and deploy in digital channels
- Serve as SME in customer experience design through marketing automation
- Communicate plans and results to key stakeholders