Marketing Specialist

We are growing small business dedicated to delivering IT solutions to businesses in the US. We are seeking a talented and versatile Digital Marketing Specialist to join our team and play a key role in developing and executing impactful marketing campaigns.

The Role

About The Role

This is a opportunity to build and lead a high-performing digital marketing team from the ground up. Initially, you will work as a solo specialist, handling all aspects of our online presence. You'll have a direct impact by designing and implementing marketing strategies, crafting content, and working with freelancers.

As our company grows, so will this role. Our vision is to build a dedicated team with specialized roles in web design, SEO, content writing, and email marketing with you at the helm, leading the charge. You'll leverage your expertise to guide and mentor your team, fostering collaboration and ensuring we consistently deliver exceptional results. This is a unique opportunity to shape the future of our digital marketing efforts and grow alongside a talented team.

Responsibilities

Project Management:

• Develop and execute comprehensive marketing plans and campaigns across multiple channels.
• Define project scope, timelines, and budgets, ensuring timely delivery within allocated resources.
• Collaborate effectively with cross-functional teams (design, content, development) to achieve project goals.
• Monitor project performance, analyze results, and implement adjustments to optimize campaigns.
  
  

Content Creation & SEO

• Develop and implement SEO strategies to increase organic traffic and improve website ranking.
• Conduct keyword research, analyze competitor content, and identify opportunities for content optimization.
• Create compelling and informative content across various formats, including website copy, blog posts, social media updates, ebooks, and infographics.
• Manage and optimize content calendars, ensuring consistent and engaging messaging across all platforms.
  
  

Web Design

• Contribute to the design and development of visually appealing and user-friendly websites.
• Create wireframes, mockups, and prototypes to effectively communicate design concepts and user interactions.
• Implement responsive design principles and optimize website performance for various devices and browsers.
• Ensure website design aligns with brand guidelines and maintains consistency across all digital touchpoints.
  
  

Ideal Profile

You are a highly motivated and organized individual with a passion for digital marketing and a proven track record of success. You're comfortable managing multiple projects simultaneously, leading a team, and diving into the details of SEO optimization, compelling content creation, and engaging web design.

Qualifications

• 3+ years of proven experience in a digital marketing role, demonstrating proficiency in project management, content creation, and web design.
• Strong understanding of SEO principles, content marketing best practices, and user experience (UX) design.
• Proficient in design tools such as Adobe Creative Suite (Photoshop, Illustrator), Sketch, or Figma.
• Working knowledge of HTML, CSS, and WordPress.
• Excellent written and verbal communication skills with the ability to clearly articulate ideas and strategies.
• Highly organized, detail-oriented, and able to prioritize tasks effectively in a fast-paced environment.
• A proactive and self-motivated individual with a strong work ethic and a passion for continuous learning.
  
  

What's on Offer?

• Flexible working options