Content Marketing Manager IV

Job Description

Content Marketing Manager IV

Remote

Summary:

The main function of the Content Marketing Manager is to develop and execute marketing strategy and deliverables across the VR Media Content team. The role entails organizing, prioritizing, and scheduling content to increase engagement with media on AR/VR surfaces, requires strong organizational skills, a creative mindset and experience in VR marketing.

Responsibilities:

• Coordinate digital asset production and workflow to produce and distribute digital assets for promotion (including PR, comms, social media, VR modules, and VR discovery channels)
• Create workback schedules and manage day-to-day communication with internal and external agencies and stakeholders as it relates to promotional campaigns.
• Oversee campaigns from inception through launch and post-launch engagement
• Monitor and report on campaign performance and VR placements to advocate for improvements or optimizations
• Develop, manage and execute digital marketing strategy updating as priorities shift, and communicate updates to stakeholders
• Create internal development documentation and best-practices for the digital landscape
• Ensure all campaigns adhere to brand guidelines and marketing strategies
• Lightweight copywriting for some marketing promotions
• Develop templates promotional plans for content launches and work with various marketing stakeholders and teams to execute
• Strong communication skills global counterparts internally and externally and ability to advocate for needs to leadership
• Create internal and external wrap up reports highlighting wins and learnings of a campaign
  
  
  

Minimum Qualifications:

• Bachelor's degree and 6+ years of relevant work experience in marketing, creative operations, digital production, or media
• Experience with social media, communities, and paid marketing preferred
• Production and on-set experience helpful
• Exceptional attention to detail and ability to work in a fast-paced environment
• Exposure to media planning or production, agency experience, or experience in high-volume asset management
• Experience with content management systems and publishing/programming tooling
• Strong understanding of digital/social media landscape
• Experience working with cross-functional teams in a matrixed environment
• Excellent planning, organizational, execution, and time management skills with an ability to meet all deadlines
• Working experience using Adobe Photoshop, Content Management Systems, and HTML
• Strong communication and collaboration skills
  
  
  

Preferred Qualifications:

• Well versed in the current Entertainment landscape, and consumer trends
• Experience developing digital strategies, resources and collateral for Media (bonus if in VR or Media space)
• Hands-on experience with campaign data analysis and insights, including social and website/app data
  
  
  

Pay range is $70 - $75 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

THE PROMISES WE MAKE:

At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.

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