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Director, Personal Insurance Campaigns at Baldwin Risk Partners

Remote:

Full Remote

Contract:

Full time

Experience:

Expert & Leadership (>10 years)

Work from:

United States

Offer summary

Qualifications:

Proven multi-channel campaign development and execution experience, Solid understanding of performance marketing and online customer acquisition, Experience in SEM and Social Media campaign management, Up-to-date with latest trends in SEM and Social media, Presentation skills and ability to work cross-functionally.

Key responsabilities:

Develop and launch multi-channel campaigns (e.g. Paid Media, social media)
Create training material for Sales partners; monitor digital campaigns performance
Research platform improvements and competitor advertising
Lead Grass Roots Marketing Meetings; evaluate market opportunities
Assist in creating sales contests/awards; manage national campaign creatives

Baldwin Risk Partners Insurance Large https://www.baldwinriskpartners.com/

1001 - 5000 Employees

See more Baldwin Risk Partners offers

Job description

As part of the Personal Lines Marketing team, the Director, Personal Insurance Campaigns works with the team and key business stakeholders to create and launch multi-channel campaigns including Paid Media campaigns (SEM) and overseeing social media ads. This person also develops training material for Sales partners and provide one on one consultations to help sales managers grow their recruiting campaigns.

Working with the Marketing team ideate ongoing multi-channel campaigns for Personal Insurance products (Auto, Home, Flood, Boat, Motorcycle etc, Medicare, Healthcare) and agent recruiting
Create, launch, and monitor digital campaigns in Google, Bing, and Social channels
Weekly and monthly reporting on campaign performance
Day-to-day account management including campaign spend optimization, audience creation, budget management
Strategize and coordinate with design and content teams to develop creative for campaign execution
Research platform improvements and new offerings in the social media space
Lead Medicare Sales Manager Grass Roots Marketing Meetings
Perform ongoing keyword discovery, expansion for campaign development
Evaluate market opportunities for campaign refinement
Research and analyze competitor advertising
Assist in the creation of Medicare sales/Retail broker sales contests/awards as needed
Make national campaign creatives available within the asset management system (Total Expert)
Additional duties as we continue to evolve

Skills

Proven multi-channel campaign development and execution experience
Proven SEM and Social Media campaign management experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with web tools (e.g, Google Ad Manager, SEMRush, WebTrends)
Up to date with the latest trends and best practices in SEM and Social Media
Presentation skills - delivery and development
Ability to work cross-functionally in a matrix environment
Working knowledge of asset management tools for sales content distribution

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