Marketing Cloud Intelligence Administrator

*Open to having this role be remote for the right candidate.

Who we are

Corebridge Financial helps people make some of the most meaningful decisions they’re ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life’s most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.

Summary of role

The Marketing Cloud Intelligence (MCI) Administrator position will be responsible for developing and maintaining the data analytics efforts for the Corebridge Financial Digital Marketing team, across multiple digital channels and sales data. The perfect candidate is a strategic thinker, has a passion for data analytics, can identify data patterns and trends, and is an expert with Marketing Cloud Intelligence (MCI). In addition to having strong data mining and analytical skills, the candidate must be comfortable managing multiple projects at once, possess excellent communications skills, and be creative.
 

The candidate must have a clear vision for how to formulate, execute, and iteratively improve the digital marketing analytics strategy. Equally important, is the ability to develop meaningful KPIs, actionable plans, and understand how customer engagement and journeys can be optimized based on data-driven insights.

Being comfortable working across multiple digital channels on large teams is essential. This position will work closely with other internal marketing groups, IT, operations, sales, creative services, and outside agencies to implement data solutions.

Responsibilities

• Data mine, segment and join sales & marketing and other databases from disparate sources. Resolve ambiguity in all databases in our Martech stack.
• Operationalize Data Process: Data analysis, dashboards (automated and non-automated), reporting (self-service and ad-hoc).
• Create Analytical Framework: Define measurement approach, quantify success, develop KPIs, and guide tracking efforts for ongoing measurement and reporting.
• Reporting: Mine data for insights to further campaign optimization. Build ongoing and ad hoc campaign, web and journey performance reports for business stakeholders.
• Efficiently Prioritize and Execute: Prioritize for speed, impact, and optimize for output that is actionable, scalable and repeatable.
• Maintain High Quality Output: Effectively communicate with all levels of management, ensure that work is completed on time, respond effectively to unexpected obstacles, and reallocate resources as necessary.
• Serve as the data scientist for the Digital Marketing team, focused on helping to evaluate and execute strategic opportunities.

Basic Qualifications

• 5+ years of Marketing Cloud Intelligence (MCI) experience developing professional dashboards.
• 5+ years of data & analytics experience for a B2B or B2C business.
• Financial Services and/or Insurance experience preferred.
• Fluency in data analysis and communication around data, including time series analysis, experimentation, data visualization, and defining KPI strategies.
• Expertise in cloud technologies, especially Salesforce CRM, and Salesforce Marketing Cloud.
• Strong analytic skills related to working with structured/unstructured datasets.
• Solid understanding of data quality measurements for traditional and digital marketing data sets.
• Expert SQL skills. Ability to tap into various data pipelines will be key to success.
• Proven track record of using data to generate insight and drive business results.
• Strong written and verbal communication skills.
• Sound business judgment; strategic and analytical capabilities.
• Ability to prioritize and multitask; ability to adapt to a fast-moving environment.

Preferred Qualifications

• Technical background and programming experience
• Familiarity with machine learning techniques
• Experience with CRM systems such as Salesforce Sales Cloud
• Experience with Salesforce Marketing Cloud
• Passionate about data analytics

What our employees like most about working for Corebridge Financial

• We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation. 
• Our “Giving Back” policy is at the core of our daily operations and guides our future progress. Don’t believe us?  We put our money where our mouth is! Corebridge Financial, will give you up to 16 hours a year paid time off to volunteer in the community.
• Our people are at the forefront of creating value for customers and stakeholders and therefore we provide a generous benefits plan and competitive pay.

Benefits

• Paid Time Off (Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24! 17 paid holidays per calendar year. 
• A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% in to your 401K regardless of if you enroll or not.

#LI-SB1  #LI-SAFG #LI-Remote

We are an Equal Opportunity Employer

Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

To learn more please visit: www.corebridgefinancial.com

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities.  If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com.   Reasonable accommodations will be determined on a case-by-case basis.

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