Quick take: Axios is a modern media organization dedicated to making our audience smarter, faster on the topics that matter. We are hiring a Senior Director, Growth in a newly created role to lead the ambitious expansion of our consumer business.
Why it matters: This leader will join at a critical moment, uniting a multifaceted marketing team as we look to significantly expand national reach and paid membership. This role will work closely with news, product and analytics and report directly to the Vice President of Marketing & Growth.
Go deeper:
Strategic Planning
- Develop and implement comprehensive consumer marketing strategies aligned with the company's overall business objectives.
- Identify market opportunities, consumer trends, and competitive landscape to inform strategic decisions and campaign development.
Campaign Management
- Lead the creation and execution of marketing campaigns across multiple channels, including social media, search, email, content marketing, and traditional media.
- Oversee the development of creative briefs and promotional materials in partnership with Brand Creative.
Team Leadership
- Manage, mentor, and develop a team of marketing professionals, including direct reports and cross-functional team members.
- Foster a collaborative and high-performance culture within the marketing department.
Budget Management
- Develop and manage the consumer marketing budget, ensuring effective allocation of resources and optimization of marketing spend.
- Monitor and report on financial performance, including ROI, KPIs, and other relevant metrics.
Stakeholder Collaboration
- Work closely with internal stakeholders, including newsroom, product and finance, to ensure cohesive and effective marketing strategies.
- Collaborate with external partners, agencies, and vendors to execute marketing initiatives and campaigns.
Performance Tracking & Reporting
- Track and analyze campaign performance metrics and adjust strategies as needed to achieve marketing goals.
- Prepare and present regular reports on marketing performance, insights, and recommendations to senior leadership.
Innovation & Trends:
- Stay abreast of industry trends, emerging technologies, and best practices in consumer marketing.
- Drive innovation and creative thinking within the marketing team to stay ahead of market trends and competitive pressures.
The details: This role requires superior leadership skills and a proven ability to grow a robust content-based subscription business. Ideal candidates will also have the following skills.
- 12+ years experience in marketing or related domains with a proven track record developing and scaling consumer acquisition, retention, and membership.
- Strong analytical skills with experience in data-driven, audience-centric development.
- Expertise in cross-channel marketing and tools, including paid media and email.
- Excellent team management skills.
- Agility with cross-functional collaboration across editorial, product, brand, communications, finance stakeholders.
- Proactive, persistent approach to problem solving.
- Strong metabolism of market trends and consumer behavior.
- Sense of humor is a plus.
Starting salary for this role is in the range of $155,000 - $210,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.
What Axios brings to the table besides salary:
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Equal Opportunity Employer Statement
Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.
