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Marketing Specialist

78% Flex
EXTRA HOLIDAYS - EXTRA PARENTAL LEAVE
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
United States

Offer summary

Qualifications:

3-5 years in retention marketing, BA/BS in marketing or related field.

Key responsabilities:

  • Oversee and deliver customer engagement strategies
  • Build relationships and support go-to-market efforts
  • Track trends and create new engagement initiatives
Malwarebytes logo
Malwarebytes Computer Software / SaaS SME https://www.malwarebytes.com/
501 - 1000 Employees
About Malwarebytes
Malwarebytes believes that when people and organizations are free from threats, they are free to thrive. Founded in 2008, Malwarebytes CEO Marcin Kleczynski had one mission: to rid the world of malware. Today, that mission has expanded to provide cyberprotection for every one. Malwarebytes provides consumers and organizations with device protection, privacy, and prevention through effective, intuitive, and inclusive solutions in the home, on-the-go, at work, or on campus. A world-class team of threat researchers and security experts enable Malwarebytes to protect millions of customers and combat existing and never-before-seen threats using artificial intelligence and machine learning to catch new threats rapidly. With threat hunters and innovators across the world, the company is headquartered in California with offices in Europe and Asia.
See more Malwarebytes offers

Job description

Logo Jobgether

Your missions

Description

Here at Malwarebytes, we believe that when you’re free from threats, you’re free to thrive. It all started with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment a product for everyone was born, with a mission to rid the world of malware. Since then, we’ve forged ahead into the world of cyberprotection, privacy, and beyond. We’re trusted by businesses large and small, and institutions like schools, hospitals, and governments. We’re powered by AI, and behavioral-based technology, and driven by hundreds of researchers, hunters, and innovators all committed to delivering the best cyberprotection available anywhere. Now, we’re looking for great people, like YOU, to join our team! 
Malwarebytes is looking for…   
An analytical and  creative Marketing Manager who will bring a customer-first approach to our team. This position will report to the Lifecycle and Customer Experience Director, and may require up to 10% travel. Your role will focus on retention initiatives across consumer products and touchpoints, helping to educate, engage, and demonstrate continued value to our customers. Reporting directly to the Lifecycle and Customer Experience Director, you will monitor and report on key campaigns, identify opportunities for improvement, and work with marketing operations, content, and product teams to launch new initiatives.
What You’ll Do   
  • Oversee key email and in-product messaging strategies with a focus on customer engagement and retention, in collaboration with product marketing, marketing operations, and content teams
  • Deliver on engagement targets and contribute to retention marketing plans that align to quarterly business goals and priorities
  • Build positive relationships, interact with, and gain consensus with key business partners, including product teams and external partners
  • Track weekly, monthly, and quarterly trends to quantify impact and identify opportunities
  • Support go-to-market efforts for new products, features, and initiatives
  • Maintain an up-to-date and accurate view of key activation and retention campaigns and programs, in partnership with marketing operations and product teams
  • Create new initiatives that drive engagement and retention, while improving relevancy through segmentation and experimentation

Skills You'll Need to Have:

  • 3-5 years of experience in retention, lifecycle, or subscription-based marketing
  • Strong analytical skills with the ability to interpret data, identify trends, recognize opportunities, report findings, and ability to create reports and pivot tables
  • Extensive experience with email or in-product lifecycle marketing campaigns
  • Experience with retention and cross-selling strategies
  • A passion for exceptional customer education, engagement, and inventive marketing programs
  • Excellent communication and collaborative mindset across all levels  
  • BA/BS in marketing or related field preferred
Preferred Skills:    
  • Experience with marketing and product analytics tools like Google Analytics, Mixpanel, Amplitude, Heap, etc.
  • Familiarity with marketing automation tools like Braze, Iterable, Klayvio, etc.
Benefits and Perks:  
    • A great work environment that supports growth, development, and most importantly having fun!
    • Comprehensive medical, dental, and vision insurance coverage 
    • 401k + company match.
    • “Open Time Off” policy and numerous company holidays that support work/life balance. 
    • Employee Referral Bonus Program.
    • Mental health support, fertility education assistance, financial and legal advisors, and parental leave. 
    • On-the-spot colleague recognition programs. 
    • An opportunity to do something great for yourself and the world.
Applicants have rights under the Federal Employment Laws:
 
 

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Computer Software / SaaS
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Soft Skills

  • Time Management
  • open-mindset
  • forecasting
  • Analytical Thinking
  • Teamwork
  • Relationship Management
Are you interested?

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