Associate Brand Manager

Associate Brand Manager

Hearth Brands @ Renovation Brands

About the Role:

We are seeking an Associate Brand Manager to develop and implement brand strategies for our Modern Ember and Country Living brands.   This role is essential in the growth and development of our brands and will encompass a wide range of responsibilities.  These include branding, channel communication, content development, marketing strategy, and both online and offline promotions.  The Associate Brand Manager will manage the company's brand perception, differentiate it from competitors, and strengthen customer relationships.

• Location:  100% Remote.   (Required to work from any location within the USA.)
• Reports to:  Director of Merchandising at Hearth Brands.
• Base Salary Range:  $75,000 - $80,000 (experience & interview performance will determine actual number within the range).

Responsibilities: 

• Lead the development of core brand assets and packaging design for new product launches.
• Ensure consistency in developing and executing Visual Brand Language (VBL) across all branded elements.
• Develop a deep understanding of target consumers, ensuring brand activities align with consumer needs.
• Partner with central marketing teams to deploy advertising and marketing campaigns.
• Analyze the competitive landscape and provide insights for driving market share growth.
• Create organizational strategies for content libraries.
• Identify channel-specific strategies for content and branding initiatives as well as new categories or products to support brand growth.
• Act as a key partner in launching and managing owned brand direct sites, including website graphic updates.
• Measure and track the impact of initiatives, recommending strategies to enhance brand value and health.
• Collaborate with Category Managers and Marketing teams on branded campaigns and content.
• Develop marketing and promotional content for central marketing team and perform site updates as needed
• Manage talent, both internal and contracted, to ensure consistent deliverables.
• Collaborate across all key functions, driving cross-functional team agendas.
• Manage multiple brand projects, ensuring on-time and complete delivery.
• Build and distribute core launch assets and other marketing content.
• Translate business objectives into actionable marketing and content strategies.
• Ability to manage both B2B and B2C brand strategies effectively.

Qualifications & Skills:

• 4+ years of prior experience in brand management, marketing, or related roles.
• A college degree or experience equivalent.
• Small business experience is a plus.
• Comprehensive understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Passion for brand management and demonstrated ability to deliver results.
• High level of attention to detail and ability to handle multiple projects at once.
• Critical thinking skills and the ability to align marketing strategies with business objectives.
• Excellent analytical, time-management, and project management skills.
• Proven ability to build relationships and influence across various functions and with external partners.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Excellent verbal and written communication skills, with the ability to present complex concepts to diverse audiences.
• Demonstrate a growth mindset, with a bias toward action and excellence.
• Continuously seek improvements in existing processes and procedures.
• Think strategically with a proven ability to deliver measurable results.

Candidate Experience:  

• Ensuring a smooth and enjoyable candidate experience is very important to us at Renovation Brands.  For transparency, our interview process varies in length, depending on the position and appropriate number of interview stages.  

• Collaboration is a key proponent of success at Renovation Brands, which is on display during our interview process for a number of positions where it is common to have members of our Senior Leadership Team as well as your future manager partake as Interviewers.  This provides candidates with immediate facetime and rapport building.   

About Renovation Brands:

Home is one of the most sacred places, where everything is more personal and where memories are made. At Renovation Brands, we have a tremendous opportunity to create engaging experiences and lasting relationships with our consumers. 

Our focus is on creating design-rich home improvement product offerings that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live.

Commitment to DEI:  

At Renovation Brands, we celebrate our inclusive work environment, and we encourage applicants from all backgrounds and perspectives to apply.  We are committed to having an inclusive and transparent work environment where every voice is heard and acknowledged, assisted by our employee-lead programs such as our Culture Team.  At Renovation Brands, we embrace our differences, and believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking.

As we continue to grow, onboarding great talent to help us execute our mission and vision is our top goal. From California to New York to Massachusetts to Florida, our team members collaborate and deliver groundbreaking eCommerce projects from across the United States.  Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Our Benefits:

At Renovation Brands, we have you covered when it comes to our comprehensive Benefits Package, including: 

• Competitive Base Salary in line with market expectations
• Medical, Dental, and Vision plans
• 401(k) Safe Harbor Plan with 4% employer match
• Paid Vacation, 5 Paid Sick Days, and 10+ Paid Holidays, including Floating
• Paid Parental Leave
• Aggressive Employee Discount program across all brands at a price of 10% above cost
• Voluntary Life Insurance & Disability Insurance
• Voluntary Accident & Critical Illness Insurance
• Employee Referral Program 
• Discounts through LifeMart

Our Mission:

Empowering our customers to bring their visions to life.

Our Culture & Values:

Our employees are our most precious resource. We want to create an environment where people build on each other’s ideas, are empowered within their roles to drive growth, and use our consumer insight tools to better serve all of our constituents. 

              Our foundation is supported by five (5) core values that serve as pillars of our culture: 

• Empower the Customer – This is about their vision, not ours. 
• Think big. Move fast – We sprint when others stroll. 
• We’re a team first – Period. 
• Fearlessly Transparent – Robust debate, wholehearted respect, and commitment required. 
• Do’ers Not Dreamers – We get more done with a match than other companies do with a blowtorch. 

Our Brands:

• American Tin Ceilings 
• Reggio Registers
• Baseboarders
• Cast & Bevel
• Décor Planet
• RTA Cabinet Store
• Electric Fireplaces Direct
• Mantels Direct
• Trueform Concrete & Blendhouse

Visit us @ RenovationBrands.com & on LinkedIn @ Renovation Brands - LinkedIn