Brand Manager

Brand Manager

(Exempt)

Company Overview: Ethos Pet Brands is the parent company of Natural Balance® and Canidae® pet brands.  By joining forces under Ethos Pet Brands, these premium pet food brands strengthen their commitment to delivering the highest quality nutrition. We believe in the power of strong brands to connect with pet parents and create meaningful experiences. As a Brand Manager on Natural Balance, you'll play a crucial role in driving our brand strategies, building customer loyalty, and contributing to the overall success of our company.

Position Overview: We are looking for an accomplished Brand Manager to lead strategic growth and stewardship of the Natural Balance brand. The ideal candidate will possess a blend of strategic thinking, creative prowess, and a deep understanding of consumer behavior within the pet sector.   This candidate will have experience with commercialization, base brand management and campaign administration.   Pet experience is a plus, but not a requirement.  A love of pets is a welcomed advantage!

The Brand Manager will work remotely, and report to the Director. The key responsibilities and duties of this position include, but are not limited to:

• Brand Strategy Development: Lead the development of comprehensive brand strategies that align with the company's growth objectives, market trends, and consumer insights within the pet industry
• Cross-functional Leadership: Collaborate with cross-functional teams including marketing, sales, product development, and creative departments to ensure cohesive execution of brand initiatives and alignment with overall company goals
• Market Analysis: Conduct thorough market analysis to identify consumer trends, competitive landscape, and emerging opportunities, translating insights into actionable strategies
• Product Portfolio Management: Oversee the positioning, messaging, and branding for the Natural Balance product portfolio, ensuring consistent representation and differentiation in the market
• Campaign Planning and Execution: Drive the planning and execution of integrated marketing campaigns across various channels, from concept development to post-campaign analysis
• Consumer Engagement: Develop and implement strategies to enhance consumer engagement and loyalty, leveraging various channels such as social media, influencer partnerships, and direct interactions
• Data-driven Decision Making: Analyze marketing performance data, consumer behavior, and sales trends to refine strategies, optimize campaigns, and report on key performance indicators to senior management
• Budget Oversight: Manage the brand's marketing budget effectively, allocating resources to maximize impact and achieve strategic objectives
• Brand Guidelines and Integrity: Ensure consistent adherence to brand guidelines, maintaining brand voice, aesthetics, and values across all touchpoints
• Other duties as assigned 

MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 5+ years of progressive experience in brand management or related roles within the pet industry, consumer goods, or a related field.
• Proven track record of successful brand strategy development and execution.
• Exceptional leadership skills with the ability to motivate and guide cross-functional teams.
• Strong analytical mindset with proficiency in data analysis tools and techniques.
• Excellent written and verbal communication skills.
• Adaptable and responsive to changing market dynamics and priorities.
• Must be willing to submit a background check and drug screening.
• Must be eligible to work in the US.

PREFERRED QUALIFICATIONS

• Master’s degree in a related field
• Prior experience in the pet industry is a strong plus, demonstrating a passion for pets and experience in the pet industry is a welcomed advantage

ESSENTIAL FUNCTIONS

• Must be able to lift up to 25 pounds at times
• Must be able to relay accurate information via multiple communication vehicles including verbal and written mechanisms
• Ability to remain in a stationary position for up to 8 hours
• Ability to operate a computer and other office technology 
• Ability to observe details at close range 
• Occasionally travel for work up to 5% of the time
• Occasionally Ascend/descend stairs 

BENEFITS

• 401K matching
• Medical
• Dental
• Vision
• Short Term Disability
• Long Term Disability
• HSA & FSA
• Pet Insurance 
• Life Insurance
• Employee Assistant Program
• Referral Program
• And more!

Ethos is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.