Salesforce Email Marketing Consultant

We are looking for a Salesforce Email Marketing Consultant to join our growth marketing team. This teammate manages the upload and coding of email copy and designs across campaigns while ensuring quality assurance through data auditing in various ESPs, including Iterable and Salesforce Marketing Cloud. Collaborate daily with cross-functional teams to analyze campaign results and address challenges, adapting flexibly during the transition between platforms.

This is a great opportunity for someone who wants to work with a growing team and wants continuous learning and growth during their career. 

 

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

The Role

• Build, test, QA, deploy, and monitor emails including standalone batch communications, behaviorally triggered emails, and automated lifecycle journeys
• Develop the content calendar from the ground up for all email drip campaigns, using ChatGPT and other research to outline content that will resonate with the target audience
• Create experiments and A/B Tests for both one-off batch emails and longer email journeys
• Build segmentation and attributions within the CRM to develop email campaigns
• Monitor and optimize the performance of emails based on clicks, open rates, and other basic email marketing metrics
• Partner with Zoho customer service team to troubleshoot email challenges in the CRM
• Configuring dynamic content
• Setting up experiments and A/B tests
• Basic design set up of email campaigns using templates

The Requirements

• Upload new email copy and design across email campaigns and ensure accurate and highly detailed email structure
• Ensure quality assurance practices; pulling data and auditing the customer journey in ESP
• Code emails with HTML & CSS
• Work within many different software platforms to upload, edit, change, and work within ESPs such as Iterable, Salesforce Marketing Cloud, Pardot, Taxi, and others
• Analyze, track, and report email campaign results, and understanding challenges in email marketing data, communicating challenges and opportunities to internal team members
• Establish a strong working relationship with cross-functional stakeholders in the Marketing, Product, Operations, Analytics, and Sales teams
• Collaborate and communicate daily over MS Teams, Chat, Video with your team members in this high-touch & high communication role
• Flexibility in working in a dual-environment of Salesforece Marketing Cloud and Iterable at the same time and in a transitionary time of growth and migration from one platform to another; comfortable learning something new and being flexible in transitions

Nice to have

• Experience with Iterable
• Experience with Pardot
• Experience working with an app-centric client
• Experience with ESP migrations and proven ability to QA throughout the process

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, take on more responsibilities along the way, and be resourceful enough to gather enough information to help provide accurate analysis and insights. Join our team now!