Digital Analyst

Description

Work Timings: 6AM - 2 PM EST

Remote position

This is a dynamic role that requires a blend of technical expertise, business acumen, and effective communication skills. The successful candidate will play a pivotal role in enhancing our digital measurement capabilities and contributing to data-driven decision-making.

Job Responsibility

• Utilize web analytics tools to monitor and analyze website and digital platform performance. GA4 is the primary tool used by our clients but experience with Adobe Analytics is a plus
• Track key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns and overall online presence.
• Implement and manage tracking codes using GTM (Google Tag Manager) to ensure accurate data collection.
• Familiarity and experience with server to server tracking using sGTM containers
• Familiarity and experience with Consent management systems and Google consent mode, with a focus on ensuring GTM tags and variables are in compliance with clients’ stated legal requirements. 
• Interpret data and provide actionable recommendations to improve digital strategies.
• Generate regular and ad-hoc reports on digital performance metrics.
• Create visually appealing and informative dashboards for stakeholders.
• Monitor and analyze e-commerce performance, including sales, conversion funnels, and product performance.
• Implement and analyze analytics for mobile applications, considering user behavior and engagement.
• Evaluate the performance of digital marketing channels, including social media, email campaigns, and paid advertising.
• Collaborate with business stakeholders to understand their analytics needs.
• Translate business requirements into technical specifications and documentation.
• Effectively communicate findings and insights to non-technical stakeholders.
• Collaborate with cross-functional teams
• Maintain documentation of analytics processes, methodologies, and insights.

Qualifications

• At least 3 years of proven experience in Web Analytics.
• Proficient in utilizing web analytics tools, including Google Analytics and Adobe Analytics.
• Expertise in tracking implementation using Google Tag Manager (GTM).
• Hands-on experience in mobile app analytics implementation, particularly with Firebase.
• Stay abreast of the latest trends and tools in digital analytics.
• Strong understanding of business requirements, with the ability to translate them into technical specifications.
• Create comprehensive documentation of SDR (Solution Design Reference) and BRD (Business Requirements Document).
• Exposure to e-commerce platforms' web analytics data, with a focus on deriving actionable insights.
• Proficiency in third-party pixel implementation.
• Effective communication skills, essential for collaborating with stakeholders across various business verticals.
• Detail-oriented with a strong analytical mindset.
• Proactive and able to work independently.
• Continuous learner with a passion for staying ahead in the rapidly evolving field of digital analytics.