Content Writer & Strategist

Content Writer & Strategist

Location: remote

Benefits: Discretionary annual bonus, 25 days holiday up to 30 days (depending on service), pension scheme with matched company contributions up to 10%, 1 paid day to ‘give back’, LinkedIn Learning for all

Don’t hesitate to apply for a role even if you don’t meet all the criteria; your unique strengths and eagerness to learn can be just as valuable.

You and Your Team:

This role is critical in producing high-quality, engaging and effective copy for Snoop content campaigns. It takes the lead on fostering meaningful customer relationships, driving engagement, and enhancing customer satisfaction though our communications strategy. The role does this through production of copy, key messaging, storytelling and creative to drive engagement and advocacy around the app. This role ensures that customers receive personalized, relevant, and timely communications, elevating their experience within the Snoop platform.

The role involves leading the planning, execution, and continuous improvement of CRM campaigns across multiple channels, including email, in-app notifications and SMS. Collaboration with cross-functional teams, including marketing, product development, customer support, and the commercial team ensures a cohesive approach to customer relationship management. Strong analytical skills are necessary for tracking and measuring the effectiveness of CRM initiatives, providing actionable insights for strategy refinement.

A deep understanding of the personal finance landscape and consumer behaviour is required.

Key Responsibilities:

• Creates high-quality content within the app and for out of app campaigns
  
• Leads the planning and delivery of engagement campaigns
  
• Provides creative and copy/content support for all campaigns and content
• Leads the strategy on the creative ways to engage audiences in content and campaigns.
• Makes sure customers are at the heart of everything we do, and our actions enhance our customer relationships.
• Manages relationships and expectations with internal stakeholders, aligning priorities, keeping them informed as appropriate.
• Leads production of image library with compliant images, liaising with the creative team as appropriate.
• Develops and maintains a repository for all suitable and reusable brand assets.
• Own the planning and delivery of projects from initial brief through to measurement
• Using analytics tools to tracking and report on campaign performance.
• Make improvements based on measurable objectives, data and colleague feedback
• Supports the content team in keeping content up to date and accurate.
• Adheres to the FCA Conduct rules