Demand Generation Director - Remote

Description

Zero Networks, a cutting-edge identity and network security solutions provider, is at an exciting time in its history and is growing fast! We are seeking a Director of Demand Generation to play a pivotal role in orchestrating and optimizing our demand-related marketing efforts. You will be responsible for developing and executing the demand generation strategy. The ideal candidate will have a proven track record in running successful digital and field marketing campaigns within the B2B SaaS cybersecurity space.

If you are a passionate marketing professional with a penchant for demand, we invite you to join our team. Together, we can shape the future of identity and network security.

Responsibilities

Key Responsibilities:

• Demand Strategy & Execution:

Consider company goals and pipeline targets and design the optimal mix of full-funnel demand campaign strategies to accomplish – across various audience segments and program types.

Execute program initiatives to drive lead generation, such as email marketing, paid media/SEM, webinars, and field events.

Work with internal stakeholders and external agencies to execute creative and effective paid digital campaigns.

Manage our field & event marketing resources to execute in-person events that amplify event experiences and drive leads into the funnel.

• Performance Management & Reporting:

Determine performance targets for each Demand Generation program and monitor, analyze, and report on metrics to understand the effectiveness of each campaign.

Drive excellent pre-/during-/post- activity process and reporting to ensure on-going campaign performance improvements.

Own program, channel, and campaign-level reporting to assess what's working (and what's not) and why.

Work closely with marketing operations to ensure tracking and reporting for all demand activity is activated and completed.

• Lead Management:

Advise on lead scoring, routing and nurturing processes to ensure we have an efficient funnel across the marketing and sales ecosystem.

• SDR & Sales Team Alignment:

Collaborate with the SDR & Sales teams to ensure leads are effectively handed off and nurtured.

Create a feedback loop on lead quality and nurture strategy to optimize outcomes and conversion rates. 

• Budget Management:

Oversee the demand generation budget, making sure that resources are allocated effectively to achieve maximum ROI.

Requirements

• Currently located in US eastern / central time zone - must

• Bachelor's degree.

• 7-10 years of proven experience in demand generation marketing – ideally in B2B SaaS technology - preferably in the cybersecurity industry.

• Excellent written and verbal communication skills.

• Proficient in CRM (ideally SFDC), MAP (ideally HubSpot) and Microsoft Office tools.

• Strong project management skills, attention to detail and the ability to coordinate cross-functionally.

• Commitment to innovation, integrity, and excellence.