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Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
Job Summary:
Fullsteam is searching for an experienced Marketing Director to lead marketing, with a focus on demand generation, for multiple business units selling vertical B2B SaaS solutions to mid-market and enterprise home and field services customers.
Working closely with leadership, sales, CX, and product organizations, the Marketing Director will build out a world-class demand generation function to support revenue goals. They will also contribute to building and executing a successful, mid/long-term growth strategies.
The ideal candidate for this position is a both strategic thinker and tactical leader who has demonstrated experience building out a marketing function, collaborating deeply with sales and product teams, and delivering marketing-leading revenue growth.
This role will report to the Group President and work in close collaboration with the business unit GM and functional leaders.
Primary Responsibilities:
- You will build a world-class marketing function across multiple business units and product lines within the Field Services Group, selling vertical B2B SaaS and payments solutions to mid-market and enterprise home and field services customers.
- This is a build and scale role with a high degree of autonomy; you will design holistic growth marketing strategies, optimize or augment existing strategies, and own execution and results.
- Own and optimize all marketing channels. Adhere to a data-driven marketing approach, using previous performance and leading indicators to quickly adjust tactics and spend.
- Own relationships with marketing vendors and drive performance.
- Manage account-based marketing initiatives to support Enterprise sales.
- Collaborate with management, sales, and product, to refine ICP and target customer segments, and adjust marketing tactics accordingly.
- Collaborate with sales to deliver and score leads and continually optimize the lead delivery process to balance quality, quantity, and ICP fit from all marketing channels.
- Collaborate with product and CS teams to build marketing and communications calendars and support new product and feature launches.
- Develop and execute short/mid/long-term marketing activities to build top/mid/bottom funnel pipeline to support revenue goals and increase market share.
- Aggregate and analyze KPI and performance data on a regular basis and provide weekly reporting, insights, and recommendations to leadership.
- Conduct market and competitive research and draw insights to optimize demand generation strategies that translate into results.
- Implement customer marketing initiatives to improve customer engagement and retention.
- Develop strategies and tactics to increase brand awareness both online and offline.
- Accurately forecast pipeline and participate in planning and presentation sessions.
- Represent marketing function to support financial planning and budgeting processes.
The candidate will bring:
- Vertical B2B SaaS experience is a key requirement.
- Proven success in building and leading high-performing marketing functions in growth environments for a $50mm+ business.
- Experience working with sales and product teams to take new products to market.
- Demonstrated track record of collaborating with sales teams to hit or exceed revenue goals.
- Experience managing external marketing vendors and agencies.
- Mastery at managing to KPIs that matter; obsession with leveraging data to inform strategy, optimize tactics, and deliver results.
- Experienced power-user of marketing automation and advertising platforms.
- Ability to communicate across all levels of an organization face-to-face and remotely.
- Ability to work effectively in a fast-paced, dynamic, matrixed environment.
Primary Qualifications:
- Minimum of 8-10 years of marketing experience in B2B software targeting mid-market and enterprise customers.
- Home & Field Services industry experience is preferred but not required.
- High competency in project and stakeholder management.
- Demonstrated ability to serve as a thought partner to help develop growth strategies as well manage tactical marketing operations on a day-to-day basis.
- Proven track record of success building and managing world-class marketing functions.
- Strong written, phone, and in-person communicator.
- Excellent analysis and problem-solving skills.
- Detailed, organized and results-oriented, with ability to effectively prioritize.
- Travel as required by business needs.
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.
