App Growth Marketing Lead

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of Work

The Team

At Kraken, our Performance Team is at the heart of our marketing efforts, dedicated to driving user acquisition and accelerating growth. We specialise in data-driven marketing strategies to achieve efficient CAC and ROI.
Our team takes a collaborative approach, working hand-in-hand with analytics, product, and design teams to create and execute an effective marketing strategy. We obsess over CAC (Customer Acquisition Cost), underlying metrics such as CPSU (Cost Per Sign-Up), CPM (Cost Per Mille) and CPC (Cost Per Click) and the underlying drivers of each.
In our fast-paced and creative environment, you'll have the opportunity to make a real difference and influence the future of cryptocurrency. If you're passionate about using data to drive success and eager to be part of a forward-thinking team, Kraken's Performance Team is a great fit.

The Opportunity

• Lead the strategy, development, and execution of Kraken's app campaigns focused on user acquisition and growth.

• Optimize app campaigns to achieve CAC goals across our priority geographies and customer segments.

• Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement.

• Effectively manage a multi-million dollar performance marketing budget for app campaign platforms.

• Develop and test new creative strategies to consistently improve performance.

• Collaborate with cross-functional teams, including data analytics, product marketing, and creative teams, to align on campaign goals and strategies.

• Manage multiple work streams from concept through execution and analysis.

• Stay up-to-date with new and emerging app campaign channels, ensuring Kraken's performance marketing efforts leverage the latest trends and opportunities.

• Build and maintain relationships with media agencies, creative agencies, and other external partners.

• Additional duties and responsibilities as assigned.

Skills You Should HODL

• 5+ years of related experience in performance marketing with a focus on app campaigns.

• Experience managing and optimizing app acquisition campaigns to meet or exceed KPI targets, including CAC, CPSU, and CPI.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• A test-and-learn mindset with a passion for experimentation.

• Proficiency with mobile app advertising platforms including UAC, Mobile App DSPs, ASA, and other app-focused platforms.

• Experience with mobile measurement partners (MMPs) such as Appsflyer or Branch.

• Familiarity with analytics and data visualization platforms such as Google Analytics and Tableau.

• Excellent project management skills with the ability to manage multiple projects simultaneously.

• Experience managing relationships with media agencies, creative agencies, and other external partners.

• Entrepreneurial mindset and self-starter; able to work both independently and in a team environment.

• Experience in consumer tech products with a focus on transactional goals is crucial.

• Candidates should demonstrate the ability to optimize campaigns beyond the initial install or sign-up.

• Passionate about the Crypto space

Nice to Haves

• Crypto experience is preferred but not required.

#LI-Remote #UKEU #LI-AG

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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