Job Title:
Director, Retention Marketing
Role Overview:
The Director of Retention Marketing for Channel Led is a strategic leader responsible for maximizing revenue and retention rate of customers acquired through Retail and PC OEM partnerships globally. This leader will craft and execute data-driven marketing campaigns that optimize the customer journey from installation and activation through retention. They will work closely with Retention leadership and collaborate cross-functionally with Partner Sales, Marketing and other stakeholders to formulate strategies, capture business requirements, ensure seamless day-to-day execution, address bottlenecks and report on progress and outcomes. Leading a team of digital marketing professionals, they will act as a business owner, monitoring and reporting on key business metrics to senior leadership.
This is a remote job based in the United States or Canada. We will only consider candidates based in United States or Canada and are not offering relocation at this time.
About the Role:
Business Ownership
Craft and execute strategies to improve business performance of customers acquired through channel partners, focusing on revenue and retention rates, and underlying key metrics
Monitor, evaluate and report on key metrics relating to bookings, retention rates, customer journey and campaign performance for the portion of the retention business within your scope
Lifecycle Marketing
Lead the strategy, creation, and execution of comprehensive integrated marketing campaigns aimed at increasing awareness, fostering understanding, and driving growth through retention
Lead creative optimization for the customer journey to improve the customer relationship and drive engagement, while focusing on key monetization opportunities
Develop and execute testing strategies to optimize retention and monetization through personalized offers, promotions and messaging
Perform end-to-end monitoring of campaign execution and performance
Advocate for the consumer and partners, ensuring consistency in visuals and messaging across programs, audiences, and regions within the business
Team Leadership
About You:
7+ years of experience in account management, ecommerce or lifecycle marketing
Past experience running a large multi-million-dollar business with accountability for financial results
Experience managing agency & outside partners (media, creative, and research)
Comprehensive understanding of the a/b testing process and data-driven experimentation; knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms
Passion for and demonstrated track record of driving initiatives that improve customer experience and monetization; experience with consumer-facing SaaS business models
Strong business acumen and understanding of financial performance, underlying drivers and levers
Strong execution skills including proven ability to drive multiple initiatives in a fast-paced, innovative environment
Exhibit excellent analytical and critical thinking skills, along with persuasive verbal and written communication abilities
Team player that develops strong relationships, is able to influence stakeholders and drive cross-functional alignment to accomplish strategic objective
Past experience managing people
Background in high-growth or transformation-focused businesses
Familiarity with global businesses, tech industries, software-as-a-service business models, B2C & B2B2C distribution channels are desirable
#LI - Remote
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $141,680.00-$232,760.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
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