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Product Marketing Manager

FULLY FLEXIBLE
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
United Kingdom, Canada, United States

Offer summary

Qualifications:

Bachelor’s degree in Marketing, Business or related field, 3-5 years experience in SaaS or FinTech, B2B product launches.

Key responsabilities:

  • Lead go-to-market strategy with founders
  • Craft product positioning, marketing collateral, and content creation
  • Stay abreast of industry trends and analyze campaign performance
Toku (prev. WorkDAO) logo
Toku (prev. WorkDAO) Professional Services TPE https://www.toku.com/
11 - 50 Employees
About Toku (prev. WorkDAO)
Toku is the first comprehensive, global solution for token compensation & tax compliance. Toku’s comprehensive suite of services include: token-based payroll, token-based grant administration, employment and tax compliance, and WorkDAO – a unique set of employment and compensation services tailored for the needs of decentralized autonomous organizations (DAOs). Amidst an environment of increasing regulatory scrutiny in web3, Toku provides their customers peace of mind with 100% tax compliance on all token-based compensation in over 100 countries globally.
See more Toku (prev. WorkDAO) offers

Job description

Logo Jobgether

Your missions

We're looking to bring on board a Product Marketing Manager to drive our platform's growth and positioning. As a key player in our team, you'll work hand-in-hand with our founders, shaping the future of Toku's groundbreaking products. Your insights and creativity will directly influence our go-to-market strategies.

Key Responsibilities
  • Go-to-market strategy:
  • Spearhead strategic initiatives alongside our founders to propel Toku's products into the global spotlight. 

  • Product positioning and messaging:
  • Craft narratives that not only differentiate Toku but also embody the bold vision we have. 
  • Create marketing collateral (decks, datasheets, case studies, blogs, ad copies, etc.) that reflect our brand and positioning to relevant audiences.

  • Market research and competitive analysis:
  • Stay updated on industry trends and customer needs.
  • Use insights to inform product development and marketing strategies.

  • Content creation and management:
  • Produce high-quality content for various marketing channels.
  • Manage the content calendar for timely delivery of materials.

  • Performance analysis:
  • Monitor and analyze marketing campaign performance.
  • Optimize strategies based on data-driven insights.

    • Qualifications
  • Bachelor’s degree in Marketing, Business, or related field.
  • 3-5 years of product marketing experience in SaaS or FinTech.
  • Proven track record in B2B product launches and marketing.
  • Strong skills in creating scalable marketing content.
  • Excellent communication skills and ability to thrive in a fast-paced environment.

    • Compensation & Benefits
  • Remote-first work culture
  • Flexible working hours
  • Competitive salary & benefits
  • Competitive equity
  • Apple laptop

    • Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Industry :
    Professional Services
    Spoken language(s):
    Check out the description to know which languages are mandatory.

    Hard Skills

    Market ResearchCompetitive Analysis

    Soft Skills

    • verbal-communication-skills
    • Adaptability
    Are you interested?

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