Position Snapshot
Location: Sofia, Bulgaria
Line Manager:CMI Manager SEM
Position Summary
Are you ready for a new challenge? We are looking for Market Analyst and Market Shopper Insights Expert to join our team.
A DAY IN THE LIFE OF MARKET ANALYST AND MARKET SHOPPER INSIGHTS EXPERT:
• Coordinates research studies (mainly shopper) for the designated categories:
o Discussses brief with relevant internal stakeholders and then with winning research agency
o Evaluates methodology and questionnaire
o Gets approval on methodology, questionnaire and budget from the marketing team
o Supervises the entire research program
o Ensures an active feedback system to make sure research results are implemented
• Provides clear understanding of various research data to all relevant parties
• Provides reports based on Nielsen data (i.e. runs analysis using Nielsen software)
• Point of contact with Research Agency (including Nielsen)
o Responsible for briefing the agency, supervision of the research study
o Maintain and Ensure effective relationship with external partners in order best to correspond to research needs
• Collects and shares information about competition, consumer trends, macro-economic and socio-demography trends from public sources, Nestlé Global Providers, etc.
• Contributes to generating ideas based on available research studies
• Performs other tasks and responsibilities assigned by the Line Manager in the course of work
What will make you successful:
• University degree
• At least 2-3 years of experience in consumer and marketing research, including developed competence with prevalent research methodologies (both quantitative and qualitative),
• Experience in managing research projects (sample and target group definition, questionnaire preparation, data analysis, report preparation), experience in interpretation of market research data
• Experience with Nielsen methodology and software (to be able to run analysis using Nielsen software, to be able to interpret the results) is an advantage
• Excellent knowledge of Power Point and Excel. Power BI will be considered as an advantage
• Excellent organizational skills
• Fluent English
• Open-minded and willing to learn
• High level of initiative and can-do mindset
WHAT WE OFFER?
• A culture that fosters inclusion, diversity and innovation
• International work environment
• Work from Home - hybrid and flexible approach
• Attractive package, including food vouchers, sports cards, additional days paid leave
• Parental policy
• Medical subscription for our employees and their spouse and children
How to apply?
If you are interested in this career opportunity, please submit your application. We review all applications on an ongoing basis, so please do not delay your submission.