CRO Coordinator

About Your Role: 

As the Conversion Rate Optimization (CRO) Coordinator, you will support our efforts to optimize the user experience and increase conversion rates on our digital platforms. Reporting to the head of UX and CRO, you will assist in the planning, execution, and analysis of A/B tests and other optimization initiatives. 

Summary: 

The CRO Coordinator will play a key role in our conversion rate optimization efforts, working closely with the UX, design, product, enrollment, and marketing teams to identify opportunities for improvement and implement testing strategies. You will help analyze user behavior data, set up experiments, and measure the impact of optimization efforts. 

Essential Functions: 

• Develop and Execute Tests: 

• Develop and execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to our sales funnels, website, and performance. 

• Data Analysis and Reporting: 

• Analyze user behavior data to identify areas for improvement in the user journey. 

• Monitor test performance and provide regular reports on test results and insights. 

• Collaboration and Strategy Development: 

• Collaborate with the UX, Media, Product, and Analytics teams to develop test hypotheses and design test variations. 

• Support the development of optimization strategies based on test findings and user feedback. 

• Work with our copywriting team to develop creative copy/value propositions and design experiment prototypes and wireframes. 

• Process Management: 

• Manage the end-to-end experimentation process, including hypothesis setting, test design, KPI selection and goals, test execution, results measuring, and recommendations. 

• Work with the marketing analytics team to set up and manage testing tools and platforms, ensuring accurate data collection and analysis. 

• Best Practices and Trends: 

• Stay informed about CRO best practices and industry trends to contribute to continuous improvement. 

• Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests. 

• Training and Development: 

• Lead and support training and development of web/funnel optimization and A/B testing standards. 

• User-Centric Focus: 

• Understand customer priorities and pain points, develop robust tests/hypotheses, and ensure content is relevant to create interest for consumers, answer their questions, and encourage further engagement with our products and services. 

 Minimum Required Qualifications: 

• Bachelor's degree in marketing, Business, Psychology, or a related field. 

• 2-3 years of experience in digital marketing, UX, or CRO. 

• Familiarity with A/B testing tools (e.g., Visual Web Optimizer/VWO, Optimizely) and web analytics tools (e.g., Heap, Adobe Analtyics, Google Analytics). 

• Strong analytical and problem-solving skills. 

• Detail-oriented with excellent organizational skills. 

• Ability to work collaboratively in a team environment. 

• Excellent written and verbal communication skills. 

Supervisory Responsibilities: This position has no formal supervisory responsibilities. 

OTHER REQUIRED QUALIFICATIONS:   

• Strong strategic thinking, analytical thinking, problem-solving skills 

• Excellent presentation skills with ability to leverage technology effectively 

• Excellent interpersonal and collaborative skills with ability to build strong working relationships 

• Ability to work both independently and within a team-oriented environment 

• Strong project management and organizational skills with attention to detail 

• Excellent written and oral communication skills 

• Experience setting and delivering against measurable marketing metrics 

• Highly organized, detail-oriented, meets deadlines consistently 

• Ability to prioritize effectively and manage competing priorities to deliver and drive results 

• High level of quality and accountability for work product  

• Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.) 

• Ability to travel 10% of the time  

• Ability to clear required background check  

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level.  Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections.  Offers will typically be in the bottom half of the range.

We anticipate the salary range to be $57,519.75 to $121,792.80.  Eligible employees may receive a bonus.  This salary is not guaranteed, as an individual’s compensation can vary based on several factors.  These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off. 

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• This position is virtual and open to residents of the 50 states, D.C. 

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.