At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.
Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.
About 8x8:
8x8, Inc. (NYSE: EGHT) is a leading provider of cloud-based communications and contact center solutions. Our comprehensive suite of products helps businesses of all sizes communicate effectively and efficiently. We are committed to delivering exceptional value to our customers through innovative products and world-class service.
Job Overview:
The Senior Manager of Install Base Campaigns will be responsible for developing and executing strategic cross-sell initiatives aimed at expanding our footprint within the existing customer base. This role requires a dynamic individual with a strong background in B2B marketing, campaign management, and customer growth strategies.
Key Responsibilities:
Strategic Planning: Develop and implement a comprehensive cross-sell strategy to drive growth and expand business within the existing customer base.
Campaign Development: Design, execute, and optimize multi-channel campaigns targeting current customers to promote additional products and services.
Customer Segmentation: Utilize customer data and insights to segment the install base and tailor campaigns to specific customer needs and behaviors. [leverage segmentation to identify which customers to focus on]
Collaboration: Work closely with sales, customer success, product, and other marketing teams to align on goals, messaging, and execution strategies.
Content Creation: Develop compelling content and collateral that highlights the value of additional products and services for existing customers.
Performance Tracking: Establish and monitor key performance indicators (KPIs) to measure campaign effectiveness, ROI, and overall impact on customer growth.
Budget Management: Manage campaign budgets, ensuring efficient allocation of resources and maximum return on investment.
Customer Insights: Gather and analyze customer feedback and data to continuously improve campaign strategies and execution.
Reporting: Provide regular reports and updates to senior leadership on campaign performance, insights, and recommendations for improvement.
Qualifications:
Education:** Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or relevant advanced degree is a plus.
Experience:** 7+ years of experience in B2B marketing, with a focus on campaign management and customer growth strategies. Experience in the SaaS industry is highly preferred.
Skills:
Proven track record of developing and executing successful cross-sell campaigns.
Strong analytical skills and experience with data-driven marketing.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Exceptional communication and interpersonal skills.
Proficiency with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Gifting & ABM platforms a plus
Ability to work collaboratively across departments and with senior leadership.
Attributes:
- Strategic thinker with a customer-centric approach.
- Results-oriented with a passion for driving growth.
- Innovative mindset with a willingness to challenge the status quo.
Why 8x8:
- Opportunity to make a significant impact in a growing company.
- Collaborative and dynamic work environment.
- Competitive compensation and benefits package.
- Commitment to professional development and career growth
The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.
Salary Ranges:
$126,750.00 - $211,250.00
8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
View the Participant Poster in English and Español.
View the Right to Work Poster in English and Español.
We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at careers@8x8.com (Include “Reasonable Accommodation” in the subject line)
For European Job Applicants our Job Applicant Privacy Notice can be found here.
