Technical Product Marketing Manager [IC2 - IC3]

Location

🌎 While we are an all-remote company and hire almost anywhere in the world, we have a preference for someone to reside in the following locations for this role. However, if you feel qualified, we welcome you to apply regardless of location. 

Preferred locations:

• Remote - United States or Canada

Why this job is exciting

As a Technical Product Marketing Manager at Sourcegraph, you will become an expert in one of the hottest current market opportunities: generative AI for developer tools. This is a competitive space, and Product Marketing’s role to define our product narrative and deliver crisp content is critical to our success. If you’re interested in working in the intersection of generative AI, dev tools, and Marketing (messaging, storytelling, and sales enablement), then this role is for you.

In this role, you’ll work collaboratively with Marketing, Product, Engineering, and Sales teams. You will represent the voice of the customer within Sourcegraph, and you’ll establish a tight feedback loop between Sales, Product, and Marketing. Your understanding of our products and the feedback of our customers will inform our marketing strategy and the content we create in the generative AI space.

You will be a key content creator within the Marketing team and focus deeply on our enterprise customers. You will create blogs, whitepapers, technical reports, and slide decks for marketing and sales support. You will also craft demo flows, talk tracks, and webinar content that highlight our product’s strengths and lean into trends and use cases for generative AI. 

This role has lots of potential to deepen our company’s understanding of generative AI and our brand in the space. This person will be strategic in how they help build our product narrative. This role will also be tactical, and we will look to this Technical PMM to help us move quickly and create content to help grow developers’ love for and awareness of Cody every week, particularly among the enterprise segment.

📅 Within one month, you will…

• Become an expert on our product (Cody), including its strengths and limitations.
• Begin researching new use cases for Cody, including through customer calls, to bring new insights back to the Marketing team.

📅 Within three months, you will…

• Regularly join customer calls and calls with the Sales team.
• Report learnings and insights back to the Marketing team in weekly team check-ins.
• Publish several deeply technical blog posts that unpack use cases and best practices for using generative AI for code.
• Begin work on a larger research report pertaining to trends in our industry.

📅 Within six months, you will…

• Publish an industry trends & research report.
• Build out content for, and present in, webinars for our prospects.
• Deliver best practices resources to the Sales and Customer Engineering teams. For example, this could be a whitepaper outlining where and when Cody is best used for different languages and common development tasks (such as code modernization or unit testing).

📅 Within one year, you will…

• Establish a formal feedback loop process between Sales, Marketing, and Product teams. 
• Consistently deliver high-quality content materials that delight developers and speak to an enterprise audience. 
• Create and maintain a demo flow and talk track for Cody that is commonly used by sellers in the field and marketers at trade shows.
• Contribute to the website (sourcegraph.com), and work with the rest of the Product Marketing team to build out new webpages using your learnings on product use cases.

About you 

You have a technical background and a passion for working with customers and understanding the go-to-market strategy side of a business. You also have a strong interest in generative AI and its applications and are excited to do research in the area. You’re a natural storyteller with strong communication skills and an interest in B2B technology or dev tools.

Must haves:

• You enjoy writing and consider yourself a strong writer. Much of the work of product marketers involves communicating ideas effectively in writing, so this skill is critical to the PMM role.
• You have some experience with code. This could be writing code professionally, or familiarity through schoolwork or as a hobby.  Our products are all about making developers’ lives easier as they write code, so a basic understanding of code will be critical to your product expertise and empathy for developers.
• You’re excited about a high-agency role. A lot of this role will be work that is done for the first time (for example, interviewing customers and sellers to compile research on new use cases for generative AI). There is lots of room for high-agency, strategic thinking, and creative approaches in this role.
• You’ve worked in an environment serving enterprise customers.
• You’re ready to roll up your sleeves and do both strategic and tactical work. As the PMM in this role, you will do research and help with narrative storytelling, but you’ll spend even more time writing content, getting on calls with customers, and occasionally running webinars. Everyone on Sourcegraph’s marketing team gets hands-on with building content, all the way up to the CMO!

Nice-to-haves:

• You have 3-5 years of work experience in technical marketing or another customer-facing role. In this role, you’ll take the initiative to work with different people across our business as well as customers, and having some prior work experience in a similar corporate or startup environment will give you a headstart.
• You’ve worked in B2B SaaS or a dev tools company, or have experience working on a product for developers.
• You’ve built technical content or collateral to support a sales team.
• You’re excited to work in a startup. Our product is always evolving, and so does our work and our priorities. We stay nimble as we try new things to grow the business.

Level

📊 This job is an IC2-3.  You can read more about our job leveling philosophy in our Handbook.

Compensation

💸 We pay you an above-average salary because we want to hire the best people who are fully focused on helping Sourcegraph succeed, not worried about paying bills. As an open and transparent company that values competitive compensation, our compensation ranges are visible to every single Sourcegraph teammate.

To determine your salary, we use a number of market and data-driven salary sources, along with your location zone, and target the high-end of the range to ensure we’re always paying above market regardless of where you live in the world. Both U.S. and international locations are divided into one of four zones, determined by the cost of labor index for each area. The starting salary for a successful candidate will be based on level, job-related skills, experience, qualifications, and location zone. Please note that these salary ranges may be adjusted in the future.

💰 The target compensation for this role is $95,256.00 - $126,800 USD.

Please speak with a recruiter for additional information regarding zone locations.

📈 In addition to our cash compensation, we offer equity (because when we succeed as a company, we want you to succeed, too) and generous perks & benefits.

Interview process 

Below is the interview process you can expect for this role (you can read more about the types of interviews in our Handbook). It may look like a lot of steps, but rest assured that we move quickly and the steps are designed to help you get the information needed to determine if we’re the right fit for you… Interviewing is a two-way street, after all! 

We expect the interview process to take 4.75 hours in total.

👋 Introduction Stage - we have initial conversations to get to know you better…

• [30m] Recruiter Screen
• [30m] Hiring Manager Screen

🧑‍💻 Team Interview Stage - we then delve into your experience in more depth and introduce you to members of the team, including cross-functional partners…

• [60m] Resume Deep Dive
• [45m] Cross-collaboration with Product
• [60m] Working Session

🎉 Final Interview Stage - we move you to our final round, where you gain a better understanding of our business and values holistically…

• [30m] Values
• [30m] Leadership with co-founder 
• We check references and conduct your background check

Please note - you are welcome to request additional conversations with anyone you would like to meet, but didn’t get to meet during the interview process.