Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We’re proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
What role will you play? How will you make history with Campbell’s? Apply today!
At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C’s of Campbell – Care, Character, Collaboration, Competitiveness, Creativity – demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life Connecting People Through Food They Love.
We have an exciting role on our Sales team, as Senior Business Development Manager - Loblaw, managing the Meals & Beverages portfolio and overseeing 2 direct reports. This role is based out of our Canadian Head Office in Mississauga (Hybrid role, 60% in-office, 40% remote).
This role leads the development, planning, and implementation of Campbell’s business strategies and tactics to increase distribution, sales and maximize profits for complex national account(s). Responsible for the creating and maintaining long-term, trusting relationships, providing account leadership as well as account specific business plans with the goal of achieving account targets that are mutually beneficial for the customer and Campbell. Considered the co-pilot to the Director of Customers Sales.
Customer Development
- Develop and implement long-term strategies and an annual business plan to capitalize on profitable sales opportunities and achieve year-over-year sales growth objectives with the assigned account and product categories
- Lead relationship with Procurement (Add)
- Point of contact for cross functional wiring at the customer (eg. LDIA, loyalty)
- Develop business plans covering unit volume, revenue, market share, product mix, and channel marketing plans
- Responsible for account profit & loss (P&L), including promotional spend, pricing strategies and innovation mix impact, execution rates and return on investment
- Develop accurate monthly volume forecast through integrated business processes to ensure adequate supply and manage inventory levels
- Manage account product distribution and fill listing gaps where required
- Develop category plans to help drive profitable Net Sales growth and to secure the Annual Operating Plan volume
- Collaborate with internal cross-functional teams to develop new item launch strategy and account specific marketing programs to increase shelf space and drive sell thru
- Collaborate with marketing and shopper marketing teams with implementation of marketing strategies and advertising plans, and ensure execution against the brand strategies at the retailer
- Develop monthly reporting dashboards to ensure key results are shared with internal and external business partners and provide insights/recommendations for future activity based on results
People Management
- Set annual objectives and key results that align with overall business unit strategies for direct reports
- Mentor, coach, and develop direct reports to assist them in achieving their annual targets as well as career aspirations
- Participate and/or lead various organizational projects/initiatives with cross functional partners, as self-development and training opportunities
Category Management/ Business Planning
- Lead IBP for the customer team engaging with sales strategy to align on volume call.
- Drive outstanding marketplace results by benchmarking, category management & trade marketing strategies and strong business relationships with the customer
- Conduct regular reviews of business performance and collaborate with accounts to develop and execute Joint Business Plans
- Develop customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
- Achieve DPSM objectives to attain share growth
- Lead the customer in the execution/application of category recommendation, business planning, scorecard development/tracking and plan evaluations
Financial Management
- Manage a customer P&L with demonstrated profit optimization
- Analyze promotional costing prior to implementation to ensure appropriate return on investment
- Manage customer trade spend within company guidelines
- Manage internal planning tool to ensure customer investment is properly reflected to enable accurate reporting on volume and spend balances.
- Perform ad hoc financial and data analysis, including pre/post event analysis and impact of retail merchandising coverage
Minimum Requirements
University Degree, Business Preferred
7 years of Sales experience, with a minimum of 5 years of account management experience within the CPG industry
Valid Driver License with an updated Drivers Abstract.
Excellent verbal and written communication skills, ability to influence
Superior customer presentation skills and strong negotiation skills
Strong time management, budget management and organizational skills Extremely detail oriented, strategic thinker, strong business and financial acumen and proven ability to manage multiple priorities
Exceptional understanding of Excel with experience using Microsoft Power Point and Word documents
Exceptional analytical skills and the ability to use AC Nielsen as well as learning internal data platforms High energy self-starter as well as collaborative team player
Exceptional Understanding of consumer and industry trends
Proactive in self-training and ability to implement new controls and procedures to improve own role
Why choose Campbell’s for your next opportunity?
GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here; you’ll be a direct contributor to the company’s success and your voice will be heard.
HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.
COMPETITIVE COMPENSATION: We offer a competitive base salary + bonus potential at every level in the organization. We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA).
INCLUSIVE CULTURE: “Inclusion and diversity at all levels of the business are critical for achieving our strategic goals. At Campbell, we’re committed to building a winning culture that enhances inclusivity in the workplace and commits to listening to, learning from, and understanding one another in every interaction. We believe that diverse perspectives are a key ingredient in our recipe for success.” CEO, Mark Clouse
PROFESSIONAL and CAREER DEVELOPMENT: Supported by our commitment to talent development, we offer many learning and development opportunities from initial onboarding, regular Lunch and Learns, a library of self-paced learning, external education allowances, mentorship, high-visibility project opportunities and regular feedback.
ICONIC BRANDS and CHALLENGING WORK: Work for a company with beloved and iconic legacy brands. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and collaborate to innovate and solve the problems they’re passionate about.
As an employer committed to employment equity, we encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process based on individual need. Please advise us of any needs when your interview is booked, and we will do our best to meet them.
If you are interested in this opportunity, please submit your application to: http://www.campbellsoup.ca/en-ca/about-us/careers
Campbell...Connecting People Through Food They Love.
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