Paid Media Specialist - LATAM at Motum

🌎💻 Fully remote for LATAM!

📌🔗PLEASE BE AWARE THAT FOR THIS ROLE WE ARE EXCLUSIVELY CONSIDERING APPLICATIONS FROM INDIVIDUALS CURRENTLY RESIDING IN LATAM. WE APPRECIATE YOUR UNDERSTANDING OF THIS REQUIREMENT DURING THE APPLICATION PROCESS. 📍

❗️ONLY ENGLISH RESUMES WILL BE REVIEWED❗️

About Motum:

Motum focuses on offering specialized recruitment services and creating high-performing international teams for US-based companies. Our mission is to empower ambitious and qualified individuals from all over the world, and connect them with U.S. companies for fully-remote roles that match their skills and aspirations. Ready to join us?

About You:

The Paid Marketing Specialist is responsible for developing, implementing, and managing paid marketing campaigns across various platforms to drive traffic, engagement, and conversions. The ideal candidate will have a strong understanding of digital advertising strategies, excellent analytical skills, and a track record of delivering successful campaigns.

Responsibilities:

Campaign Strategy and Planning:

• Develop and execute comprehensive paid marketing strategies to meet business objectives.
• Conduct market research to identify target audiences and key opportunities.
• Create detailed media plans, including budget allocation and channel selection.

Campaign Management:

• Set up, monitor, and optimize campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
• Manage keyword research, ad copy creation, and landing page optimization.
• Track and analyze campaign performance, making data-driven decisions to improve ROI.

Analytics and Reporting:

• Use analytics tools to measure and report on campaign performance, providing insights and recommendations.
• Prepare regular reports on key metrics, campaign results, and budget utilization.
• Conduct A/B testing to identify the most effective strategies and tactics.

Collaboration and Communication:

• Work closely with the content, design, and product teams to ensure campaign assets align with brand guidelines and marketing goals.
• Collaborate with the sales team to ensure marketing efforts support lead generation and sales objectives.
• Communicate campaign results and insights to stakeholders, providing clear recommendations for future actions.

Budget Management:

• Manage and allocate budgets effectively to maximize campaign performance.
• Monitor spending and adjust strategies to ensure cost-efficiency and high ROI.

Stay Current with Industry Trends:

• Keep up-to-date with the latest trends and best practices in digital marketing and paid advertising.
• Continuously seek out new opportunities to improve campaign performance and drive growth.

Requirements & Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3+ years of experience in paid marketing, digital advertising, or a similar role.
• Proven track record of managing successful paid marketing campaigns.
• Proficiency with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Certification in Google Ads or other relevant platforms is a plus.
• Agency experience is a plus

Other:

• Working Hours: 9 a.m. to 5 p.m. EST. Monday to Friday
• Salary Range: $1400 - $2000 USD depending on experience
• Type of Contract: Independent contractor