Google Analytics Specialist

We seek a highly skilled and experienced Google Analytics Expert to join our team. The ideal candidate will have at least 5 years of hands-on experience managing and analyzing data using Google Analytics. This role requires a deep understanding of web analytics, the ability to interpret data to drive business insights, and the capability to work independently while collaborating with cross-functional teams.

Essential Job Functions:

• Aggregate traffic and revenue data accurately in GA4 from the following sources: Google Ads, Microsoft Ads, Meta, Checkmate Marketing, and additional online paid/organic sources.
• Fix any data discrepancies due to Google Tag Manager configuration.
• Audit Google Tag Manager’s triggers and tags for accuracy.
• Work with the team to QA tags and data streams for accuracy.
• Lead and assist in building visualizations and dashboards.
• Run SQL queries to support data analysis and reporting needs.
• Work closely with Engineering and Product teams to align on tracking KPIs.
• Provide guidance and support on tagging and tracking implementations.
• Recommend and implement changes to improve website performance and user experience based on data insights.
• Conduct A/B testing and other optimization experiments.
• Provide ongoing support for troubleshooting and resolving issues related to analytics.
• Stay updated with the latest trends and updates in Google Analytics and web analytics.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, or a related field.
• Minimum of 5 years of experience in Google Analytics.
• Some experience with Google Analytics tools, particularly Tag Manager, is preferred.
• Strong understanding of web technologies (HTML, JavaScript, etc.).
• Experience with data visualization tools (e.g., Google Data Studio).
• Strong analytical and problem-solving skills to effectively interpret data and drive strategic improvements.
• Excellent communication ability to collaborate with cross-functional teams and articulate complex concepts to non-technical audiences.
• A motivated and proactive learner, eager to stay updated on the latest digital trends and technologies and apply that knowledge to our analytics capabilities.