ABOUT KOLSQUARE :
Kolsquare edits a software solution in SaaS used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimise brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.
Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with Millions of KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snapchat and YouTube.
OUR MISSION :
Kolsquare exists to help you reach your greatest potential. And positively impact the world. Influencer Marketing is today described as a revolution, a 20B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.
YOUR MISSION AS MARKETING SPECIALIST FRANCE:
Consolidate Kolsquare's position as the leader in the Influencer Marketing industry in France and expand our target audience to serve enterprises and major corporations for sustained growth.
YOUR SCOPE AS MARKETING SPECIALIST FRANCE:
Reporting directly to the Head of Brand, you will spearhead our marketing and communication efforts across the French market. This role involves a close collaboration with Brand, Content, and Growth managers to devise and execute robust marketing strategies that enhance brand visibility and drive sales across diverse channels including Events, Press Relations, Social Media, Influencer Marketing, Partnerships, Email Marketing, and Paid Campaigns.
Your main responsibilities will be the following:
- Define and implement marketing and communication strategies for the French market aligned with overall business objectives
- Analyze local marketing KPIs to continuously refine strategies and enhance effectiveness. -
Provide critical market insights to the Global Growth team to inform broader marketing strategies.-
Support the Global Brand Manager with the orchestration of events, press relations, and social media initiatives specifically tailored for the French market.-
Generate compelling marketing content appropriate for the French audience, such as newsletters, paid advertisements, web content, and other marketing materials.-
Monitor market trends and competitive activities, providing detailed reports and insights to the company.-
Engage in collaborative efforts with other teams within Kolsquare, including Sales, Account Management, and Product Development.
This job is tailored for you if:
- You have at least 5 years of relevant experience, ideally within a marketing and communication management role in the MarTech/AdTech sector. -
Your organizational skills are exceptional, and you are known for your proactive and analytical approach to problem-solving.- You have excellent communication and interpersonal skills (both written and orally)
- You are creative, solution-driven and think out of the box
- You love interacting with people and building relationships (this job requires interacting with press, partners, and key stakeholders on a regular basis)
- You are a team player
- You have a pronounced knack for digital marketing, social media and/or influencer marketing
- You are a native French speaker and fluent in English (compulsory)
We are meant to work together if :
- You are a passionate, driven and flexible - in the startup world, things move fast, therefore we look for somebody who embraces change with enthusiasm, and loves finding solutions
- You are curious, humble and want to learn, improve and gain responsibility You want more than just a job ! Kolsquare is a benefit company and registered B Corp, with a general interest ambition that goes beyond our profitability goals: positively impact the world.
-You must be based in the Paris area to support and oversee all events in France.
Kolsquare is an “on demand” work from home company, with a head office in Paris, France.
You will have access to our coworking network Spaces in 400+ cities in the world, and we will gather physically on a monthly and quarterly basis with other Kolsquarians for great team building events.
Our values at Kolsquare :
Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships
We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.
