VP, Account Leadership

RAPP Detroit is looking for a VP, Account Leadership to join our award-winning Account Leadership team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The ideal candidate has a proven track record exemplifying core competencies expected of a VP, Client Leadership and possesses the confidence to lead in a digital-first, data-centric manner. Serving as a trusted advisor and collaborative partner, they engage with GM clients at senior managerial and marketing/category directorial levels. Their adeptness lies in managing multi-disciplinary projects for clients across various sectors, navigating seamlessly through agency matrices, cross-holding company partnerships, and external agency collaborations. Driven by a natural curiosity and a relentless pursuit of excellence, they consistently deliver outstanding results.

YOUR RESPONSIBILITIES:

• Gaining a deep understanding of General Motors’ business dynamics, strategies, and industry drivers across various channels.
• Serving as a liaison between multiple internal and external stakeholders to ensure seamless integration throughout the business, while monitoring, projecting, and offering innovative solutions to marketing challenges.
• Exhibiting accountability for agency performance and effectively managing financial and commercial aspects of the business.
• Navigating both the Agency and client matrices adeptly.
• Managing complex, multi-channel campaigns across different stages of the funnel and customer journey.
• Managing the intricacies of initiatives or campaigns within the broader business context.
• Facilitating the development of project briefs in collaboration with strategic planners and analysts.
• Managing client expectations, objectives, timelines, and budgets effectively.
• Providing guidance to team members in evaluating ideas and directions.
• Shepherding ideas from development to presentation to execution, both for oneself and others.
• Leading an integrated agency model to ensure alignment and collaborative work towards shared goals among agency teams.
• Steering internal and partner teams to deliver integrated solutions from strategy and concept to execution, while representing client interests adequately.
• Fostering growth, inspiration, and career development plans for direct reports and junior staff.

REQUIRED SKILLS:

• 10+ years of account management experience is necessary, particularly with a focus on digital and CRM.
• Strong mid to senior-level client experience is essential, along with the ability to navigate complex client organizations effectively.
• A proven track record of exceptional business leadership skills is required.
• Comfort with ambiguity, both in client interactions and internal processes, is crucial. Demonstrating flexibility and creative problem-solving abilities is a must.
• Must exhibit strong teamwork skills, maintaining a friendly and cooperative demeanor.
• Should demonstrate adeptness in managing various personalities, both within the team and when interacting with clients.
• Experience in communications planning is essential, with a capability to articulate strategic recommendations effectively, including successful client engagements.
• Proven ability to autonomously manage multiple priorities in a fast-paced, deadline-driven setting.
• Effective and proactive collaboration within a geographically dispersed team environment is a must.
• Demonstrated leadership abilities to identify and nurture junior talent ffectively.
• Automotive experience preferred, ideally with exposure to Tier 1 program activation and support.
• A concentration in Fixed Ops/Retention Marketing is a plus.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000 - $180,000. This range is specific to Detroit and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.