Offer summary
Qualifications:
At least 1 year of experience in email marketing, Bachelor's degree in Marketing, Communications, or related field preferred, Strong understanding of email marketing best practices, Knowledge of marketing automation tools like HubSpot, Marketo, or Pardot, Excellent analytical skills and ability to track campaign performance.
Key responsabilities:
- Develop, execute, and optimize email campaigns for revenue and engagement
- Analyze campaign performance using metrics and conduct tests for improvement
- Collaborate with sales and marketing teams to align campaigns with business goals
- Manage email lists, segmentation, and targeting for improved personalization
- Ensure email campaigns comply with regulations and monitor industry trends