(TA43) Head of Inbound

Head of Inbound

Who We Are

Nearsure was created to bring amazing talent within Latin America to the US market, helping professionals land cool projects and US companies build development teams efficiently. By being remote-first, we are able to build teams of top tech talent wherever they are in LATAM while keeping a lean organizational structure.

What is it like to work at Nearsure?

A remote team never felt so close 🌐 Join our LATAM team and stay connected while working remotely. We value our team members and candidates interested in our vacancies. Enjoy fun activities like coffee breaks, tech talks, and games with our developers and management teams during your stay with us.

Who needs micromanagement? 🍃For us, communication is key, so we focus on working autonomously, with honesty, and respecting diversity. Micromanagement is not part of our corporate values.

Worklife Balance ⚖️Your well-being is our priority with our People Care team, available from day one to offer support and help with anything from needing someone to talk to, requesting time off or a holiday, or using any of our offered benefits.

Here you’ll get:

• USD 💲 Salary compensation.
• 100% remote work 🏢 but if you feel like connecting with people you can visit coworking spaces all over LATAM allowing you to expand your professional network.
• Paid time off according to your country’s law without affecting your monthly salary to ensure that you have plenty of time to rest and recharge.
• Your country’s national holidays 🌴 allow you to celebrate important events and traditions with your loved ones.
• Sick or medical leave 😷 when needed so that you can take a day off to take care of your health, and have wellbeing without worrying about work.
• Refundable annual credit 💸 for you to spend on your favorite perks.
• Teambuilding activities 🤜🤛 such as coffee breaks, tech talks, and after-work gatherings with your Nearsure colleagues, to feel close to our community.
• A day off during your birthday week 🥳🎂 to enjoy with your family and friends, ensuring that you have a chance to make memories on your special day.

Role Description

We are seeking a dynamic and experienced head of Inbound Marketing to join our growth team. The ideal candidate will have a proven track record in developing and executing inbound marketing strategies in the B2B professional services sector, specifically targeting the US market.

Main Responsibilities

• Develop and implement effective inbound marketing strategies to drive sales qualified leads.
• Build and optimize our digital inbound "machine," including all paid media (search, social, display) and organic media (social, SEO).
• Create engaging and SEO-optimized content for our blog, website, and social media platforms.
• Test various types of lead magnets to attract potential enterprise customers.
• Conduct A/B testing on various inbound marketing tactics to optimize campaign effectiveness.
• Ideate, build, run and optimize email marketing campaigns
• Innovate and experiment with new strategies and channels to attract potential enterprise buyer personas.
• Collaborate with sales, outbound and marketing teams to align strategies and maximize lead generation.
• Use analytics tools to monitor and report on campaign performance, refining and iterating to optimize results.
• Stay current with the latest marketing trends and potential new channels and strategies to keep us ahead, including updates to SEO best practices, attribution, and social media marketing.

Requirements

• 2y + Proven success as an Inbound Marketing Manager or similar role in the B2B professional services sector.
• Proficiency in marketing automation technology and specific marketing analytics tools.
• Strong understanding of SEO, keyword research, information architecture, usability testing, and lead magnet creation.
• Passion for results, measurement and optimization to continuously drive ROI
• Ability to manage multiple competing projects at various levels of scale
• Excellent English written and verbal communication skills (English is the company’s primary language).
• A go-getter attitude with a startup mentality and a strong data-driven approach.

Desired Qualifications

• Passion for results, measurement and optimization to continuously drive ROI
• Ability to manage multiple competing projects at various levels of scale
• Excellent English written and verbal communication skills (English is the company’s primary language).
• A go-getter attitude with a startup mentality and a strong data-driven approach.