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Marketing Generalist

fully flexible

Remote:

Full Remote

Contract:

Full time

Work from:

North Macedonia

Offer summary

Qualifications:

Fluent English communication skills (C1+), 2+ years B2B marketing experience, ABM campaign planning experience, Knowledge of US and EU markets, Solid technical knowledge in analytics and PPC.

Key responsabilities:

Develop and execute marketing strategies
Plan and deploy advertising campaigns
Work with B2B listing platforms
Create valuable content with content manager
Set up omnichannel analytics and execute communication campaigns

SupportYourApp Large https://linktr.ee/

1001 - 5000 Employees

See more SupportYourApp offers

Job description

If you are passionate about marketing, need to talk. We are looking for a flexible and versatile Marketing Generalist to lead our lead generation and nurturing efforts for one of our core products.

If you are a talented and motivated Marketing Manager looking for a challenging and rewarding opportunity, we would love for you to join our team.

Company: software company engaged in creating a SaaS platform for customer support departments to optimize their business processes and increase the productivity of the support team.

Product: SaaS platform with a dashboard on mental health, internal knowledge base, telephony support, real-time performance dashboard, and much more. The beta version has passed the MVP stage. We plan to scale the product systematically.

Team: an energetic and cozy team that includes Chief Product Officer, Chief Design Officer, Tech Architect, and Web Developer, led by the CEO.

What We'll Do Together:

Develop and execute marketing strategies to attract and retain customers;
Plan and deploy paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, Quora, and other platforms;
Plan and deploy SEO/SEA campaigns;
Work with B2B listing platforms such as Capterra, G2, GetApp, Software Advice, etc. to acquire users;
Plan and deploy ABM campaigns;
Work closely with the content manager to create valuable and engaging content;
Set up omnichannel analytics to track key marketing and product metrics;
Plan and execute successful communication campaigns through owned, paid, and shared media, including the product website, newsletter, social media, PR, and more;
Plan and set up an email marketing strategy for the product, including technical letters, content, and marketing newsletters.

Requirements

What You Need:

Fluent communication skills in written and spoken English (at least C1);
Demonstrable experience in B2B (2+ years);
Demonstrable experience planning and running ABM campaigns;
Experience with US and EU markets;
Proven experience in identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate;
Solid technical knowledge of analytics tools (e.g. Google Analytics, Hotjar, Tag Manager, Ads, Search Console);
Experience in setting up and optimizing PPC campaigns: Google Ads, LinkedIn Ads, Facebook Ads.

Benefits

We Offer: