Director of Marketing - B2B

Hey. 

We’re a fun team.

We’re looking to hire a Director of Marketing who has a background in B2B who is excited to learn from smart people in an incredibly fast-paced environment.

In this role, you’ll report to our CEO and ensure that the entire marketing team is moving in lockstep.

This position is ideal for someone with 5+ years of experience managing a team across paid and organic channels. You need to be an excellent project manager, incredibly detail oriented, and have an eye for good branding.

If you're great at Google Sheets, understand Paid Ads, can play around in Figma, and can name a few incredible B2B funnels you admire, this might be the job for you.

Key Responsibilities:

• Manage a Paid Media Buyer across paid B2B channels (Meta, LinkedIn, X)

• Manage the Organic Content Team (UGC, Podcasts, Social, Thought Leadership etc.)

• Manage our Customer Lifecycle Manager

• Analyze conversion events using Google Analytics to inform campaign strategies

• Track and report on campaign performance metrics weekly

• Maintain and update performance dashboards with the latest data

• Conduct A/B testing for landing pages to optimize conversion rates

• Give thorough feedback in Figma to the landing page designers

• Help our agency implement a new brand

• Keep all parts of our org aligned to the new brand guidelines

• Dive into HubSpot and architect out new funnels

• Work alongside the creative team to get assets made

• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives

Career Growth:

This role offers a clear path for professional growth, mentored by our CEO who comes from a marketing background.

Qualifications:

• 5+ years in B2B marketing, with at least 2 of those for a nice-looking brand that you're proud of

• Team management experience — you've hired and fired people

• 1-2 years of experience in managing paid advertising campaigns

• Proficient in HubSpot

• Ability and track record of managing a creative team

• Very quantitative: skilled in analyzing, tracking, and reporting on campaign metrics

• Proficient in using formulas in Google Sheets

• Be comfortable leading the team in generating B2B content

• Knowledgeable in conducting A/B testing for landing page optimization

• Experience in building out wireframes/mock-ups in Figma/Miro/Similar

• Experience in managing B2B lifecycle

• Strong communication skills and the ability to work effectively in a remote environment

• Speak quickly. Everyone on our team is a fast-talker. This matters to us ;)

How to Apply:

Please submit your resume + video highlighting your experience in managing b2b marketing channels, landing pages, and branding/design/organic social.

Include relevant work samples or any case studies showcasing your expertise.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets

• By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.

If ever you want us to delete your information, please reach out to us at admin@projectgrowthmarketing.com