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Digital Media Manager at Curology

extra holidays

Remote:

Full Remote

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

3+ years cross-channel media planning experience, Knowledge of digital channels and in-platform campaign setup.

Key responsabilities:

Manage budget and pacing to reach monthly targets
Set up campaigns in digital platforms and identify new growth opportunities

Curology Health, Sport, Wellness & Fitness Scaleup https://curology.com/

501 - 1000 Employees

See more Curology offers

Job description

Mission of the role

The mission of the Digital Media Manager role is to drive efficient user acquisition and long-term brand growth across Curology & Agency’s full-funnel media investment. Reporting to the Sr. Media Manager, this person will be responsible for owning and executing one or more media channels, with a focus on efficient acquisition.

Essential Functions and Impact Areas

Own the day-to-day management of acquisition channels, delivering on growth goals (as measured by our MMM)

Manage budget and pacing to monthly spend and volume targets, reallocating spend as needed

Set up campaigns in digital platforms, including trafficking creative, setting up tests or lift studies, and managing optimizations and pacing

Identify new growth opportunities and develop short- and long-term testing roadmaps

Deliver regular performance reporting and insights, working closely with internal data analytics/science teams to ensure accuracy of channel data

Perform deep quantitative analysis to understand channel effectiveness and inform media & creative direction

Identify process efficiencies to streamline work with other business functions (i.e. finance, influencer team, creative)

Partner with the IMC & Creative teams to align on optimal creative deployment based on campaign needs, historical performance and channel best practices

Work with organic social, lifecycle, and influencer team members to identify opportunities for creative resource efficiency

Participate in calls with brand media agency to identify opportunities for cross-channel synergy

Build relationships with external agencies, networks, and media partners to contribute to our acquisition goals and to remain updated on best practices

Minimum Requirements

3+ years cross-channel media planning experience including direct hands-on-keyboard management of one more more channels

Knowledge of digital channels and experience with in-platform campaign setup (YouTube, paid social and/or programmatic)

Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics

Ability to identify, evaluate, and implement test opportunities

Exceptional communication skills to direct agency work with clarity and build strong cross-functional relationships with internal stakeholders

Independently driven and proactive in identifying opportunities to improve campaign performance

Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations

Ability to execute day-to-day while delivering a broader strategic vision

Bonus points for experience in the D2C/skincare industry