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Digital Marketing Specialist

Remote:

Full Remote

Contract:

Full time

Work from:

India

Offer summary

Qualifications:

Experience in B2B digital marketing, Strong communication and presentation skills, Proven ability in SEO/PPC campaigns, Familiarity with website analytics tools.

Key responsabilities:

Plan and execute digital marketing strategies
Manage budget & optimize campaign performance
Design and maintain social media presence
Analyze performance metrics & identify trends

NetCom Learning https://www.netcomlearning.com

1001 - 5000 Employees

See more NetCom Learning offers

Job description

We are looking for an experienced and result-driven Digital Marketing Specialist to join our marketing team. As a Digital Marketing specialist, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you.

Ultimately, you should be able to effectively connect our brand with our online customers.

Your Responsibilities

Plan and execute all digital marketing, including SEO/PPC (SEM), guest posts, influencer outreach, email, social media (Organic and Paid) and display advertising campaigns
Budget management and optimizing campaign to ensure maximum ROI
Design, build and maintain our social media presence. Plan and execute social media calendar for the year.
Experience in Managing AdWords Campaigns, LinkedIn Ads, Facebook Ads
Experience in executing social media organic activities like LinkedIn group posting, Facebook group posting, creating LinkedIn events and social media influencer outreach campaigns.
SEO On-page, Creating Backlinks, Keyword Gap Analysis and Competitor Research
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies. Collaborate with designers, and the content team to improve landing page user experience.
Plan, execute, and measure experiments and conversion tests
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Tracking daily, weekly & monthly KPI's to identify opportunities for improvement
In-depth knowledge of tools such as Semrush, Adwords, Search Console Google Analytics

Skill Sets/Experience We Require

Working with companies offering trainings related to Cyber Security, Cisco, Adobe, Autodesk, Project Management (PMI)…etc is an added advantage.
Experience in a B2B digital marketing role in a technology company or digital marketing agency
Strong communication and presentation skills.
Demonstrable experience leading and managing SEO/PPC (SEM), guest posts, influencer outreach, email, social media (Organic and Paid) and display advertising campaigns
Proven ability in identifying the right target audiences and crafting digital campaigns for generating leads and revenue
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments is an added advantage
Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console SEMRUSH…etc)
Team-oriented professional and collaborative attitude.
Data-driven decision-making is based on consistent testing, reporting, and tracking.
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram & YouTube, adapting content to suit different channels. Updating and posting our social media accounts on various platforms regularly