Sr Director, Product Marketing

Are you a visionary storyteller ready to lead a revolution in education? At Lexia, we're on a mission to empower every student to read, write, and speak with confidence. As a leader in science of reading-based literacy solutions for K12 educators and students, Lexia is pioneering a new era in learning. As the Sr. Director of Market & Messaging Strategy, you'll be the architect of our narrative, shaping the conversation around literacy education. Your storytelling prowess will not only drive demand but also inspire educators, students and employees to join us on this journey of transformation. Imagine crafting messaging and go-to-market strategies that resonate deeply with our audience, showcasing our commitment to empowering learners and the impact real literacy change can make. Your strategic insights will guide us in seizing opportunities to make a real impact, from cross-selling to exploring new markets. But your role goes beyond strategy; you'll be a beacon of innovation and expertise in the field of literacy education. Collaborating with cross-functional teams, you'll elevate our strategic communications, content marketing, strategic events, and product marketing efforts to new heights, setting the standard for excellence in the industry.

Are you ready to rewrite the story of education with us? Join our team and let's inspire a generation of confident learners together.

Job Responsibilities

Team Management and Leadership:

• Lead a dynamic team of talented professionals, infusing them with the vision and energy of an editor-in-chief guiding a world-class media publication, to craft compelling campaigns and content that deeply resonate with our audience and propel unparalleled success.
• Manage and mentor a team of brand, strategic communications, content marketing, campaign strategy, marketing strategy, product marketing, and strategic events staff of 30+.
• Spearhead the development of campaign strategy, product positioning, and messaging by intimately understanding our audience and customer needs.
• Oversee the execution of campaign, content, and product marketing initiatives with precision and flair.
• Take charge of comprehensive market and audience research initiatives to drive informed decision-making and strategic direction, harnessing market intelligence and audience insights to their fullest potential.

Go-to-Market Strategy and Planning:

• Forge partnerships with sales, customer success, operations, and product management to establish the go-to-market strategy for new products and/or enhancements, ensuring alignment with organizational objectives.
• Develop GTM strategies to propel cross-sell, upsell, new market entry, displacement, pilots, and other strategic initiatives.
• Collaborate cross-functionally, particularly within marketing program management, customer success, and sales, to implement and drive GTM strategies with precision and effectiveness.
• Direct the deployment of integrated campaigns, orchestrating consistent messaging across all touchpoints and program families to maximize impact.
• Own the content innovation roadmap, identifying opportunities to achieve business objectives and create transformative customer experiences.

Content Development and Management:

• Collaborate closely with program management, brand management, strategic communications, sales, product, and curriculum teams to craft strategic messaging frameworks that underpin collateral, campaigns, themes, and solutions.
• Work closely with our Chief Learning Officer and Vice President of Curriculum and Assessment to turn our body of thought into effective thought leadership content.
• Oversee the creation of source documents and messaging frameworks for distribution to adjacent and downstream teams, ensuring alignment and clarity.
• Lead the development of product positioning and messaging that speaks directly to our audience's needs and pain points, prioritizing empathy and understanding.
• Ensure that content is laser-focused on addressing buyer needs and providing solutions, whether for customers, partners, or sales.
• Partner with marketing program teams to optimize content effectiveness in driving funnel volume and velocity.
• Provide visionary leadership as the head of the Cross-Functional Content Editorial Board, driving alignment and focus across the organization.
• Direct resource distribution for optimal campaign performance and strategic alignment, guiding content strategy and product marketing execution to new heights.
• Oversee end-to-end content creative development and production, orchestrating seamless collaboration with team members, vendors, and contractors to bring visions to life.
• Guarantee that content aligns seamlessly with overall brand and campaign vision and strategy, maintaining consistency and integrity throughout.

Market Research and Insights:

• Lead strategic customer engagement programs as the Executive Sponsor, fostering thought leadership and customer advocacy through internal and external brand ambassadors and customer advisory boards.
• Take the lead on comprehensive market research efforts, including Win/Loss, Intelligence, Total Market Analysis, focus groups, and more.
• Spearhead customer-facing research initiatives to gather invaluable feedback and insights along the buyer's journey, informing product and content marketing strategies.
• Drive strategic partnerships with sales through initiatives like the Sales Advisory Board and Sales Enablement Marketing Support Strategy.
• Collaborate closely with the research team to embed insights into product and content marketing frameworks, synthesizing customer feedback into actionable recommendations for continuous improvement.

Job Requirements

• 10+ years' experience in product marketing and/or content marketing at a SaaS company, within the Education Market, Literacy Market Preferred.
• 5+ years of people management experience, with a track-record of helping team members achieve their goals.
• Require in-depth knowledge and application of Pragmatic Marketing, SiriusDecisions campaign and programs framework, and SiriusDecisions content marketing frameworks for effective development and execution of go-to-market strategies.
• Ability to be highly conceptual, deliver vision for content creation combined with the ability to create an environment where each person on the Market & Messaging Strategy Team knows how their content contribution connects to full funnel marketing programs. 
• Proven ability to work collaboratively across teams to achieve shared outcomes for the business.
• Proven ability to work with product and go-to-market teams to bring new products to market and meet or over-achieve goals.
• Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives.
• Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making.
• Experience using customer, competitive and market intelligence to inform content roadmap and GTM strategies.
• Ability to work in a fast paced and changing environment.
• Ability to travel up to 50% of the time depending on conference season.

To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.