Marketing Manager

Job Description

About Aubergine

About this job

What you will be doing

• Building Marketing Strategy to drive business expansion, revenue growth and market share.
• Monitor and evaluate industry trends, competitor activities, and market changes to proactively identify potential risks or opportunities that align with growth objectives.
• Build strategic relationships with popular tools and technologies with whom we can have mutually beneficial initiatives
• Planning and execution of marketing campaigns across multiple organic and paid channels like website, blog, content, PPC, events, PR, social media, conferences, lead generation, email, newsletters, award participation, digital marketing, marketing collaterals, videos, podcasts and more.
• Collaborate with multiple stakeholders within the organization like content team, design team, technical team, etc  and partnering with external parties to achieve growth goals.
• Owning the KPIs and measuring the success of marketing initiatives and communicating it to senior management with progress reports and recommendations.
• Allocation and management of budget for marketing department.
• Lead the marketing department eventually by building a strong team.

Must Haves

• 5+ years of experience required as Marketing Manager
• Experience with marketing strategies for technology company and/or design agency is a must
• Relevant degree in Marketing Management
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement

Perks of joining Aubergine

• Growth driven - opportunity to learn new skills, certifications sponsored by the company, regular 1:1 sessions, mentorship and opportunity to mentor junior members.
• Latest tools and  technology - always driven by the latest, most efficient ways of working.
• Process driven, quality oriented work with colleagues from some of the best design colleges. 
• Work on projects that have a huge impact - work with clients all over the world.
• Location - Bangalore / Hyderabad / Mumbai / Pune / Ahmedabad / Remote.
• Flexible working hours. Weekends off.
• Competitive Salary as per your experience and expertise.

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