Website and Analytics Manager (Volunteer)

*Note: The following is an opportunity for flexible, part-time, volunteer work. Please DO NOT APPLY if you are only looking for paid employment. All positions are remote/ work-from-home.

Are you an experienced Website and Analytics Manager who is passionate about making a difference? Would you find it exciting to work with smart and talented individuals committed to producing great journalism in the public interest? Can you commit 10 hours a week to our mission, working remotely on your own schedule with our far-flung, diverse team?

WhoWhatWhy is seeking to build and improve our marketing team, including the addition of a Website and Analytics Manager.

WhoWhatWhy.org is a nonpartisan, agenda-free news organization. Not left-wing, not right-wing, not consensus-seeking, we report the truth, whatever it is. We approach each story with an open mind, boundless curiosity, and a willingness to dig deep beneath the surface — and don’t back away in the face of pressure from powerful institutions and groupthink.

We are a nonprofit. We are not funded by a zillionaire. We do not accept corporate ads. As such, we are only currently able to pay a small core team, as well as experienced professional freelancers — and rely primarily on skilled volunteers to fill out our growing organizational infrastructure.

Age does not matter. We have among us young students, vibrant retirees, and everything in between, from all walks of life.

Join us!

Responsibilities

• Design and implement web traffic strategy
• Define and execute website traffic targets
• Track the performance of our website and search marketing (SEO) to continuously uncover optimization opportunities.
• Plan and prioritize website improvements in collaboration with internal stakeholders, then execute with a combination of hands-on CMS work and coding with external developers.
• Implement a pragmatic SEO strategy
• Keep strengthening our analytics capabilities
• Build and maintain actionable reports and dashboards
• Support your peers with a helping hand and a positive attitude

Qualifications

• Deep understanding of UX best practices
• Strong web and ads copywriting skills
• Expertise in the Google marketing stack: Analytics, Ads, Tag Manager,
• Proficiency in using WordPress
• Excellent analytical and data visualization capabilities
• Hands on expertise to execute the plan
• Endless curiosity and zeal for getting things do

Perks

• Channel your passion in a stimulating environment
• Learn the nuts and bolts of nonprofit operations in an up-and-coming organization
• Develop new skills and gain valuable experience that can enhance your professional trajectory
• Do amazing work on a flexible, part-time basis
• Have fun while you make a difference

Expectations

You will be expected to attend your department’s recurring meetings. Beyond this, you will work on your own schedule. We ask for a minimum commitment of 6 months for at least 10 hours a week. Because our team is spread throughout the world, we rely on a combination of Slack, email, and conference calls, and expect everyone to be responsive in a timely manner.

To Apply

We will not review applications that appear to be mass submissions. To apply, send your resume and a customized cover letter, making clear you are familiar with our mission and work. You should confirm your understanding that this is a volunteer position. If there is no option to attach a cover letter, please send a cover letter to [email protected].

Please note that response emails from us sometimes end up in spam folders; don’t forget to check them. Thank you!