Social Media Manager (Hong Kong)

Social Media Manager

Who We Are

Green Park is an award-winning global agency with offices in London, Jakarta, Singapore, New York and Sao Paulo.

We specialize in digital content that connects with your audience. We bring data-driven insight and expertise in ‘always on’ SEO content to inform exceptional creative execution that can be measured, forecasted and drives results.

Green Park’s continued success is dependent on the strength and depth of our valued long-term client relationships.

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors.

Here at Green Park, Creatives is at the core of what we do, as performance-driven leaders in the industry.

What The Job Covers:

Account Management & Project Management  

• Be client’s day-to-day point of contact and partner for all things pertaining to social media
  
• Management of social media and influencer engagement efforts  

• Assist in growing the social media business through pitches and proposals  

Social Media & Outreach Strategy and Management 

• Spearhead and lead all Social Media and outreach strategy efforts. Be our go-to Hong Kong local insights expert and brand guardian of the brand  
• Working closely with other social media team members, to ensure local brands efforts is aligned accordingly. 
  
• Keeping up to date with brand’s  industry  and  social  platforms  –  making  proactive 
  recommendations based on trends and insights
  
• Community management across channels – responding and replying to comments and queries in a timely manner when necessary 
  

• To bring together data, research and understanding to create tailored social media strategies 

Content Management 

• Write, plan and schedule monthly content calendar based on the brand’s editorial and marketing activities, local events / occasions and content pillars. Own the monthly social calendar and plan and deliver content for the month.
  
• Identify key conversation points / topics of interest by community channeled through Direct Messages / commujity groups, use insights gathered to plan upcoming content for Social Media. 
  

• Help with creative ideas around improving our social presence and be responsible for keeping on top of social media developments and trends in your market.
  
• To ensure social media, outreach and creative teams continue to produce highly creative and engaging content that drives performance. 

Reporting:  

• Monitor and analyze social media and outreach performance, subsequently derive insights, learnings and recommendations through our bi-weekly updates with the client and monthly reporting 
  

• To monitor and track the performance of strategies ensuring continuous high levels of performance. 
  

Who We Are Looking For

• 5+ years of social media, community management, influencer engagement or related position
• Bachelor’s Degree in a relevant field
• Fluent in English and Cantonese (both oral and written)
• Prior experience at a marketing role either in an agency or on the brand side
• Excellent written and verbal communication skills 
  

To know more about Green Park, you may click on the link: https://greenparkcontent.com/