Performance Marketing Specialist USA

Why join us

TRACTIAN is reimagining industrial systems so that every frontline maintenance worker can realize their full potential. We're building software and hardware in one place—disrupting long-standing institutions with products and experiences that better serve the ambitions of our clients.

Working at TRACTIAN allows you to push your limits, challenge the status quo and collaborate with some of the brightest minds in the industry. Our team members have the autonomy needed to accomplish challenging goals. We are a growth-stage startup and you will work directly with the founders, helping to define the vision, product and user experience. **

Marketing at TRACTIAN**

The Marketing team tells the Tractian story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers—across Brand, Video, Content, and Performance—are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential. **

What You'll Do**

As a Performance Marketing Specialist (USA), based in Brazil but exclusively focused on the USA market, you are a strategist and expert capable of crafting compelling messages that convert American business audiences. Your role involves driving conversions through your expertise in performance writing, testing, and optimization, exclusively within paid media strategies. Your responsibility is to bring the Tractian brand to life, ensuring clear and accurate promotion of our products to prospects and customers, with a primary focus on paid channels. **

Responsibilities**

Develop all our USA paid media campaigns, being responsible for the entire cycle, from strategy creation, management and continuous adjustments

Tag and monitor campaigns via GTM and Pixels

Monitor the main metrics, as well as present action plans to improve results in campaigns

Work directly in contact with the sales team, monitoring the qualification of leads and improving the entire process of mouth of the funnel

"Senator, We Run Ads" **

Requirements**

3+ years of extensive experience with Ads (Google, Facebook/Instagram and Linkedin)

Have previously generated relevant results in some paid media **

Bonus Points**

Knowledge of Photoshop and Illustrator

Experience with social media

Previous experience in US companies **

Compensation**

Competitive salary and stock options

Premium Medical, Dental and Vision Coverage

PTO: 15 days of paid annual leave

Long-term: Earn a trip anywhere in the world every 4 years

Optional fully funded Portuguese / Spanish courses

Day off during the week of your birthday

401(k) Employee Plan

Gympass, access to a large selection of gyms and trainings

Sports Incentive: Monthly bonus if you practice activities