Offer summary
Qualifications:
At least 2 years experience in digital or growth marketing; Familiarity with online gambling industry, particularly with Curacao license; Proficiency in brand building and executing marketing plans from scratch, Hands-on experience with advertising Internet campaigns (PPC, SMM, email, SEO); Knowledge of websites and marketing analytics tools; Technical understanding of tracking technologies and media metrics.
Key responsabilities:
- Develop and implement B2C marketing and branding strategies in alignment with company guidelines; Manage cross-channel mix for strong growth and performance in diverse markets; Supervise social media planning and content creation across digital platforms
- Optimize and execute marketing campaigns, including contextual advertising; Monitor advertising effectiveness and explore new channels; Analyze user needs and behaviors to optimize funnels and enhance performance