Assistant Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

As our Assistant Marketing Manager, you'll help drive the success of our events through creative marketing strategies and data-driven decisions. You'll work with various teams to deliver compelling campaigns that attract the right audience to our events.

What You'll Do : 

• Build and maintain clean, accurate marketing databases
• Analyze market research and create clear, insightful reports from different data sources
• Plan and execute complete marketing campaigns for our events
• Be familiar with digital marketing esp. in areas of SEO, SEM, Google AdWords and Google Display Network strategies.
• Manage websites and e-newsletters, using analytics to improve campaign performance
• Work with Operations and Data Management teams on visitor registration systems
• Conceptualise, design, provide copy and supervise production of marketing collaterals (both on and offline) for events.
• Build relationships with trade media and industry associations
• Plan promotional trips to attract more buyers and develop partnerships
• Design and run onsite programs like knowledge theaters and tech tours
• Supervise survey teams to capture quality insights and visitor feedback
• Manage social media presence on platforms like LinkedIn and Facebook

• Bachelor's degree in Marketing, Mass Communications or equivalent
• At least 5 years of working experience in the related field is required for the position. Experience in exhibitions will be an advantage
• Excellent written and verbal communication skills
• Strong analytical thinking and creative problem-solving abilities
• Self-motivation and ability to handle multiple projects with tight deadlines
• Proficiency in MS Office (Word, Excel, PowerPoint, Access)

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.