Offer summary

Qualifications:

1-2 years of experience in CRM or email marketing, preferably in e-commerce or DTC., Proficiency in marketing automation platforms like Klaviyo, SFMC, or Braze., Must have skills in HTML, CSS, and AMP Script for building templates., Strong attention to detail and a performance-driven mindset..

Key responsibilities:

Build and schedule email automations such as welcome and re-engagement campaigns.

Set up and optimize campaigns using marketing automation tools.

Segment audiences based on behavior and engagement to target campaigns effectively.

Monitor campaign performance and suggest improvements.

Job description

Description

We’re looking for a hands-on, detail-minded Junior Marketing Automation Specialist to join our growing marketing team. You’ll help power the automation behind borderfree.com and additional direct-to-consumer (DTC) brands in our portfolio.

About Borderfree

Borderfree.com is the global shopping destination connecting customers to the world’s most desirable brands — all in one place. We curate the hottest trends, exclusive sales, and international favorites, making global style just a click away.

This is a fantastic opportunity for someone early in their email marketing career to work across multiple brands, build sophisticated flows, and learn the ins and outs of global e-commerce.

What You’ll Do

You’ll play a key role in planning, building, and optimizing automated lifecycle campaigns — from welcome flows to reactivation journeys. You’ll work closely with the marketing lead, brand managers and designers and BI & Products teams to make sure each campaign hits the mark.

Requirements

Build and schedule email automations (welcome, post-purchase, re-engagement, etc.) across multiple brands
Set up campaigns using tools like Klaviyo, SFMC, Braze, or similar platforms
Segment audiences based on behavior, engagement, and shopping activity
Run A/B tests on subject lines, content, and timing to optimize results
Monitor campaign performance and flag opportunities to improve
QA and proof campaigns to ensure flawless execution
Assist with customer journey mapping and flow enhancements
Stay up to date on trends in e-commerce CRM and automation

What We’re Looking For

1–2 years of experience in CRM or email marketing (preferably e-commerce/DTC)
Proficiency in SQL: big plus.
Familiarity with HTML/CSS/ AMP Script for building modular templates- Must!
Proficiency in at least one marketing automation platform (e.g., Klaviyo, SFMC, Braze)
Strong attention to detail — you catch the typo before the customer does
A performance mindset: you like to see the numbers and know what’s working
Comfortable working independently in a lean, fast-moving team

Why You’ll Love Working With Us