Job description

Duties and Responsibilities

Drive and develop the CRM strategy to support the brands under the division’s umbrella to grow with a customer centric approach and marketing automation.
Strategize – Build the CRM Roadmap with set KPI’s to improve the customer lifetime value
Scope - Generate insight into customer segments for use within business development and other CRM initiatives
Campaign Management - Support the management of business development activities by: Identifying growth, cross sell, up sell and retention opportunities within the database
Customer - Create and develop database segmentation profiles to enhance innovative customer information data solutions in line with business objectives
Processes - Closely monitor internal processes and capabilities of the Marketing Database to ensure data is securely managed via information and reporting
Data Management - Formulate, implement, and enforce proper data collection policies and procedures to support business goals and CRM vision
Strategic Input - Liaise with key and senior stakeholders in order to maintain an evolution of information needs, providing sound advice and recommendations with reports to support business goals
Profiling - Establish the necessary criteria to proactively detect opportunities within the business and the database to streamline activity
Analyze – evaluate the performance of published CRM content for recommendations for future CRM campaigns
Be a fresh thinker—make suggestions and bring forth ideas to grow and expand the creative practice and bring to bear best in class work and thinking