Director of Product Marketing
Offer summary
Qualifications:
Minimum 10 years of professional marketing experience, with at least 5 years in cardiology., Bachelor’s degree required; Advanced degree/MBA preferred., Experience in SaaS marketing and bringing new products to market is strongly preferred., Proven ability to develop strategic business programs and work collaboratively in cross-functional teams..Key responsibilities:
- Own customer personas and buyer journey, creating growth strategies.
- Develop messaging and content that articulates the value proposition of products.
- Create compelling content for various marketing channels, including videos and case studies.
- Support marketing campaigns and analyze performance for iterative improvements.
Job description
PaceMate™ Director of Product Marketing (full-time, remote)
Primary Location: All U.S. Locations (remote)
WHY WORK AT PACEMATE?
Recognized as a Top 100 Healthcare Technology Company by Healthcare Technology Report, PaceMate® is one of the nation’s fastest-growing companies in cardiac rhythm management software and remote monitoring. Combining the most technologically advanced cloud-native software, research-grade data, and seamless integrations, PaceMateLIVE™, the company’s flagship remote monitoring software platform, is enabling many of the nation’s most renowned electrophysiologists, device clinics, and healthcare systems to effectively manage their device patient populations. With PaceMate, healthcare organizations can experience comprehensive interoperability and secure data exchange—significantly improving patient outcomes, reimbursements, and productivity.
JOIN OUR TEAM
Joining the PaceMate™ Team means becoming a vital part of a group that is dedicated to using technology to benefit patients, caregivers, and hospital administrators while driving healthy turnkey solutions that identify lost revenues and inefficiencies.
We are currently seeking a Director of Product Marketing, that will work closely with product, strategic, and marketing teams. Key activities include defining and managing GTM launches, product positioning, sales and customer acquisition support tools, and product marketing content strategy. Our marketing organization is highly data-driven and so the ideal candidate must be proficient in running message testing, analyzing data, and drawing conclusions that drive measurable improvements to PaceMate’s® success.
PaceMate® offers those employees working full-time a robust compensation and benefit package to include Health and Prescription coverage, Dental, Vision, Long-Term Disability, Short-Term Disability, AD&D, Flexible Spending Account, Healthcare Savings Account, 401k Retirement Savings, Discount Program, Employee Assistance Program, Financial Wellness Program, Paid Time Off, Legal Insurance, Hospital Indemnity, Critical Illness, and Accident Coverage.
ESSENTIAL FUNCTIONS & RESPONSIBILITIES
QUALIFICATIONS
An individual must be able to perform each Essential Function of the job satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified, to perform the essential functions. Nothing within this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
EDUCATION, TRAINING, AND EXPERIENCE
EQUIPMENT
Must have stable, reliable internet access
REPORTING RELATIONSHIPS
Supervised by: Sr. Director Marketing
COMPENSATION RANGE
In addition to our Robust Benefit Package mentioned above, we are targeting a compensation range of $123,000 - $185,000 depending on many factors including education, experience, familiarity with our product and industry.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is consistently required to remain in a stationary position, constantly operating a computer or other office equipment, and frequently. communicate with customers and employees. Must be able to exchange accurate information, with the ability to effectively utilize voice over internet protocol; and repetitive motions using.
fingers and forearms in data entry.
COMPANY DESCRIPTION
PaceMate® is a pioneering force in cardiac remote monitoring and data management. We’re driven by a mission to modernize digital healthcare and envision a future of connected, personalized cardiac care. Since 2015, PaceMate® has been simplifying and streamlining device clinic operations with one easy-to-use platform—PaceMateLIVE®. As the industry’s only comprehensive cardiac remote monitoring solution, PaceMateLIVE® uniquely pairs device and EHR data and prioritizes patient care intelligently. Visit PaceMate.com to see how together—We never miss a beat.®
Primary Location: All U.S. Locations (remote)
WHY WORK AT PACEMATE?
Recognized as a Top 100 Healthcare Technology Company by Healthcare Technology Report, PaceMate® is one of the nation’s fastest-growing companies in cardiac rhythm management software and remote monitoring. Combining the most technologically advanced cloud-native software, research-grade data, and seamless integrations, PaceMateLIVE™, the company’s flagship remote monitoring software platform, is enabling many of the nation’s most renowned electrophysiologists, device clinics, and healthcare systems to effectively manage their device patient populations. With PaceMate, healthcare organizations can experience comprehensive interoperability and secure data exchange—significantly improving patient outcomes, reimbursements, and productivity.
JOIN OUR TEAM
Joining the PaceMate™ Team means becoming a vital part of a group that is dedicated to using technology to benefit patients, caregivers, and hospital administrators while driving healthy turnkey solutions that identify lost revenues and inefficiencies.
We are currently seeking a Director of Product Marketing, that will work closely with product, strategic, and marketing teams. Key activities include defining and managing GTM launches, product positioning, sales and customer acquisition support tools, and product marketing content strategy. Our marketing organization is highly data-driven and so the ideal candidate must be proficient in running message testing, analyzing data, and drawing conclusions that drive measurable improvements to PaceMate’s® success.
PaceMate® offers those employees working full-time a robust compensation and benefit package to include Health and Prescription coverage, Dental, Vision, Long-Term Disability, Short-Term Disability, AD&D, Flexible Spending Account, Healthcare Savings Account, 401k Retirement Savings, Discount Program, Employee Assistance Program, Financial Wellness Program, Paid Time Off, Legal Insurance, Hospital Indemnity, Critical Illness, and Accident Coverage.
ESSENTIAL FUNCTIONS & RESPONSIBILITIES
- Own PaceMate’s customer personas, and buyer journey, identifying successful customer segments and creating strategies for growth within them
- Developing messaging and content that clearly articulates the value proposition of PaceMate’s ® products and solutions
- Work closely with product management to communicate our product roadmap, translating technical features into themes and benefits that drive attachment and adoption rates
- Create compelling content that resonates with our target audience, including product videos, white papers, case studies, webinars, and other collateral
- Develop and support campaigns that drive expansion of and within our customer base. Support the analysis of content and messaging performance and other programs to make meaningful iterative improvements
- Partner with Digital Marketer to manage social media.
- Support management of public relations and analyst relations programs, including media outreach, analyst briefings
- Industry event participation
- Engagement &/or management with agency and freelance relationships for content, copy, graphics, and video/animation where necessary, in particular related to product promotion. Enable content generation by the marketing team members for the building of new PaceMate materials through third party vendors, freelancers, copywriters, and internal brand messaging ability to make simple WordPress changes as necessary to support new content builds.
- Stay up-to-date on competitive intelligence and market trends, and provide guidance to the product and sales teams on how to differentiate PaceMate in the marketplace
- Acquire VOC through meaningful interactions with current customers and detractors.
- Develop relationships with key stakeholders across the organization, including product
- management, sales, and executive leaderships
- Management of resource folders, making sure that content is up-to-date
- Support management of marketing calendars including conference, content, social media, PR and campaigns
QUALIFICATIONS
An individual must be able to perform each Essential Function of the job satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified, to perform the essential functions. Nothing within this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
EDUCATION, TRAINING, AND EXPERIENCE
- Minimum 10 years of professional marketing/education/product experience with at least 5 in cardiology is required
- Bachelor’s degree required; Advanced degree/MBA preferred
- Experience in SaaS marketing strongly preferred
- Experience bringing new novel products to market
- Ability to develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends
- Proven ability to develop new, strategic business programs and positively impact business trajectories with experience in customer segmentation and targeting, competitive blunting, new product development and commercialization.
- Cross functional team leadership experience required. Ability to collaborate and work with others in a dynamic environment
- Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives
- Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements
- CRM and MA tool experience is preferred
- There may be continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
- Position will be remote, up to 25% domestic travel may be required
PREFERRED SKILLS
Experience in cardiology products or with similar products
Background in UX/UI design or software development
Knowledge of product analytics tools and methodologies
Proven ability to translate complex technical concepts to non-technical audiences
Experience with pricing strategy and go-to-market planning
EQUIPMENT
Must have stable, reliable internet access
REPORTING RELATIONSHIPS
Supervised by: Sr. Director Marketing
COMPENSATION RANGE
In addition to our Robust Benefit Package mentioned above, we are targeting a compensation range of $123,000 - $185,000 depending on many factors including education, experience, familiarity with our product and industry.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is consistently required to remain in a stationary position, constantly operating a computer or other office equipment, and frequently. communicate with customers and employees. Must be able to exchange accurate information, with the ability to effectively utilize voice over internet protocol; and repetitive motions using.
fingers and forearms in data entry.
COMPANY DESCRIPTION
PaceMate® is a pioneering force in cardiac remote monitoring and data management. We’re driven by a mission to modernize digital healthcare and envision a future of connected, personalized cardiac care. Since 2015, PaceMate® has been simplifying and streamlining device clinic operations with one easy-to-use platform—PaceMateLIVE®. As the industry’s only comprehensive cardiac remote monitoring solution, PaceMateLIVE® uniquely pairs device and EHR data and prioritizes patient care intelligently. Visit PaceMate.com to see how together—We never miss a beat.®
About PaceMate
Recognized as a Top 100 Healthcare Technology Company by Healthcare Technology Report, PaceMate offers the most comprehensive remote cardiac monitoring solution in the industry. PaceMateLIVE is the only clinical dashboard with user-friendly integrations for all implantable cardiac devices, ambulatory monitors, consumer ECGs, and heart failure products. PaceMate’s Auto-Triage™ prioritizes patients based on clinician-customized standards—not device alerts—resulting in a substantial reduction in alert burden. With the most live connections through EHR-partnered integrations across Epic, Cerner, and athenahealth, PaceMate offers a true, vetted, and validated industry-leading solution for interoperability: ensuring bi-directional data transfer for more accurate reporting, streamlined workflows, and one-click billing. PaceMate’s software-only, concierge on-demand, and full-service offerings deliver a flexible, customized solution for cardiac practices. Visit PaceMate.com to learn how one platform is transforming the future of digital health.
Required profile
Experience
Industry :
Healthtech: Health + Technology
Spoken language(s):
English
Check out the description to know which languages are mandatory. Other Skills
- Social Skills
- Time Management
- Adaptability
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