Product Marketing Manager

Work set-up: 
Full Remote
Contract: 
Experience: 
Entry-level / graduate
Work from: 

Offer summary

Qualifications:

Bachelor’s degree is required., At least 3 years of experience in technical sales enablement or product marketing, preferably in healthcare or life sciences software., Strong understanding of healthcare data platforms and multi-tenancy architecture., Proven ability to create technical marketing content with attention to detail and visual design..

Key responsibilities:

  • Create high-quality marketing materials like one-pagers, demos, and case studies.
  • Translate complex technical information into clear narratives for a B2B audience.
  • Collaborate with product teams to ensure materials are accurate and aligned with strategy.
  • Ensure all content is consistent with brand messaging and tailored to target audiences.

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LanceSoft, Inc. XLarge https://www.lancesoft.com
5001 - 10000 Employees
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Job description


Location: Remote in Dallas

Job Title: Technical Sales Enablement Associate

Description
Technical Sales Enablement Associate to join our Product Marketing team. This role is ideal for an individual with a background in healthcare software sales enablement, who excels at translating technical content to high-quality marketing collateral. The ideal candidate has experience supporting a healthcare data organization and analytics platform or a broad-use data and analytics platform with a healthcare vertical. They have insight into and have created content for core audiences, such as Chief Information Officers (CIOs), Chief Product Officers (CPOs), Chief Information Security Officers (CISOs), Clinical Informatics, and more.
 
This individual’s primary responsibility will be to create high-priority, tailored marketing materials across our platform products, including Workbench. They will collaborate with product marketers, sales teams, product managers and engineers to synthesize information about technology into clear materials that resonate with our key audiences and personas.
 
Responsibilities

  • Rapidly design and develop high-quality marketing materials (like one-pagers, demos, case studies, instructional materials)
  • Bridge the gap between technology and marketing, focusing on creating and communicating technical content to promote solutions to target buyers (including CIOs, CPOs, Clinical Informatics)
  • Synthesize complex information about technical solutions and data assets into concise narratives for a B2B audience
  • Collaborate closely with product marketing, sales, solution architects and product management and engineering teams to understand client needs, gather inputs, and ensure materials are accurate, impactful, and aligned with the go-to-market strategy
  • Ensure all materials are consistent with brand and product messaging, adapting content for target audiences
Qualifications
  • Bachelor’s degree
  • 3+ years of experience in technical sales enablement, product marketing, technical consulting or a related role for healthcare or life sciences software
  • Deep understanding of data platforms for health research, especially with multi-tenancy architecture
  • Demonstrated experience creating technology-focused marketing content
  • A roll-up-your-sleeved attitude and ability to navigate an evolving and fast-paced environment.
  • A meticulous attention to detail and a strong sense of visual design

 


Required profile

Experience

Level of experience: Entry-level / graduate
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Detail Oriented
  • Collaboration
  • Adaptability

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