CRM Manager

Description

CRM Manager @ Gett | London’s black taxi app

Salary: 50-58k

Hybrid: 3 days on site in Holborn

Marrying the tradition of black cabs with cutting edge technology, Gett offers discerning travellers reliable taxi rides from dependable drivers. Based in the UK and Israel, we’ve been helping riders “Gett” where they need since 2010. In London, we’re part of the furniture, with 1 in 9 Londoners having used Gett to order a taxi.

Our UK marketing team is tasked with spearheading growth with the goal of making Gett the go-to black taxi app for personal and business travellers alike. We’re looking for a data-obsessed marketer who gets excited about the impact they can bring by engaging customers across multiple channels.

What you’ll Gett up to

It’s an exciting time to join Gett’s marketing team – having reached profitability as a business, we’re now fully focused on scaling our B2C and B2B operations to become London’s most loved taxi app.

As Gett’s CRM Manager, you will own the full customer lifecycle, being responsible for key metrics like monthly users, retention and rides per user.

You will find ways to engage users across email, SMS, in-app notifications and more to encourage them to take their first ride and keep them riding with Gett through loyalty, retention and reactivation programs.

On a typical day you might:

• Build a new automated customer journey flow to encourage dormant users to ride with us again
• Deep dive with the analytics team to identify gaps in performance
• Prepare a monthly campaign performance report for the management team
• Implement an A/B test in the CRM (we use Braze) to improve campaign performance

Who we’re looking for

We’re looking for a skilled technical marketer who has a strong command of how comms can drive incremental growth. Your background and skills might look something like:

• Deep understanding of CRM - Experience building a variety of multi-channel communications; from lifecycle stages through to behavioural-based triggers. 
• Data-led and analytical - You’ll be confident working with data to analyse campaigns and inform decisions on how to improve performance, with the ability to translate complexity for your audience
• Strategic, customer-first thinker - You have a strong grasp of how and when comms work for customers for optimal results and can brief creative teams with clear instruction
• High-agency person - You don’t wait to be told what to do, but seek out opportunities to improve process and performance, even if it’s not in your remit

Big plus if:

• You’ve worked with Braze and SFMC
• You are comfortable writing or editing copy where necessary

What you’ll Gett

🌴25 days holiday a year + bank holidays + a day off in your birthday month + 2 volunteer days + 1 Wellbeing day per quarter - PLUS one extra Friday off every month!

🚕Taxi Credit (obviously!)

💻Working from Home Allowance

🧓Pension Scheme

🚲Cycle to Work Scheme

🚘Electric Car Scheme

😷Private Medical Cover

🏥Health related cash plan

✨Life Insurance

🫴Employee Assistance Programme

🏋️Discounted Gym membership

Sounds interesting? Here’s how to apply and our interview process…

• Send us a CV and Cover Letter We’d love for you to tell us why you’d be suited to the role and provide a few examples of customer comms that you love from brands you admire or you’ve worked on yourself
• Talent Screen - (30-45mins) Our Talent and People Partner Joe Phillips will be asking around your experience and motivation for joining Gett 🧡
• Hiring Manager - (1 hour video call) - Here you will meet Ben Bailey (VP Marketing)! He will deep dive into your experience in relation to the role. Asking questions around your marketing experience 😊 You will also have time to ask questions to Ben, so have them prepared! 📝
• Presentation (1hr video call) - We will send over a time-boxed exercise (no more than 1 hour prep) which will be presented to Ben Bailey and Vicky Taylor (Senior Brand Manager). Presenting will be the first 20 mins and the rest of the interview will be Q+A around your presentation. You will also get a chance to ask questions to both Vicky and Ben
• Peer Review (30-45mins video call) - Here you will meet more members of the team to discuss your experience and your motivation along with an opportunity to ask any questions directly to the team 😊

Please Note: To give you an idea of how long the process could take, I typically estimate 1 week per interview due to diary management - if we can fit 2 interviews in 1 week we will try 😊

Gett Onboard!

At Gett, we embrace and celebrate diversity in all its vibrant forms. Whether you are a team member, customer, driver or supplier, we firmly believe it's our duty to create an inclusive environment where you can be your whole self.

We strive to operate openly and respectfully as a team and offer accessible products and services; we believe this helps us achieve great outcomes for our customers and communities and make Gett an enjoyable, safe and positive workplace for all. Together, we grow and thrive on the multitude of backgrounds in our truly diverse team.

If you need additional assistance or having trouble with applying please email: recruitment.uk@gett.com