Duolingo English Test, CRM / Sales / Automation Specialist (Duolingo English Test) at Duolingo

Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that’s where you come in!

About the Duolingo English Test

The Duolingo English Test is an alternative to traditional high-stakes testing — through a Duolingo-style experience: convenient, fast, and affordable. Students interested in studying abroad can certify their English with the Duolingo English Test instead of other standardized tests like the TOEFL and IELTS. We are now accepted by 5,500+ higher education institutions worldwide. Using AI and remote proctoring, we enable students to take the test online, on-demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.

About the Role

We are looking for a tech-savvy, systems-minded CRM / Sales / Automation Specialist to help us design and optimize our global agent partnership funnel.

This person will be responsible for improving our current CRM setup with HubSpot, designing automations that support every stage of the agent lifecycle - from lead capture and qualification to onboarding, engagement, and re-engagement - and using AI to personalize communication and optimize conversion.

The ideal candidate combines deep technical knowledge of CRM and automation tools with a strategic mindset and a bias for action.

Reporting to the Head of Business Development for the Duolingo English Test, this is a remote-friendly contract position that will require approximately 20 hours per week.

You will…

• Manage and optimize our agent CRM setup (HubSpot)
• Build automated workflows for outreach, onboarding, and follow-ups
• Use AI tools (e.g., ChatGPT, Instantly.ai, Apollo.io, Bardeen, Clay) to automate and personalize agent engagement
• Design dashboards and reporting pipelines to monitor funnel performance and key KPIs
• Work closely with BD and marketing teams to identify bottlenecks and opportunities across the agent journey

You have…

• 10+ years of expertise in CRM management, sales ops, or automation-focused roles
• Proficiency with CRM tools (HubSpot preferred) and workflow automation platforms (Zapier, Make, etc.)
• Familiarity with AI-enabled productivity tools for lead scoring, email generation, and personalization
• A process-driven, detail-oriented approach to operations and data management
• Strong communication skills and comfort working independently in a fast-paced, remote setting

About Duolingo

Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we also offer English proficiency testing with the Duolingo English Test, and are bringing new subjects into the Duolingo app, where people can develop their Math and Music skills.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.