Offer summary

Qualifications:

4+ years of experience in brand marketing, preferably in tech, SaaS, or B2B segments., Strong understanding of integrated campaign planning and execution., Advanced level of spoken and written English and Russian., Proven experience with brand positioning and messaging architecture..

Key responsibilities:

Lead brand marketing initiatives for B2B product lines.

Collaborate with various teams to ensure consistent brand voice.

Develop and execute integrated brand campaigns.

Monitor brand health metrics and market trends for actionable insights.

Job description

Overview:

SOFTSWISS continues to expand the team and is looking for Brand Manager. We need a true, experienced professional who shares our culture and values.

Responsibilities:

Lead brand marketing initiatives for one or several B2B product lines within our portfolio
Own the brand positioning and messaging architecture in alignment with business strategy and product development
Collaborate closely with Product, PR, Digital, Design, and Events teams to ensure a consistent brand voice across all touchpoints
Develop integrated brand campaigns (from strategy to execution), working with both internal teams and external partners
Translate complex product and market insights into clear, compelling narratives
Monitor brand health metrics, market trends, and competitor positioning – and turn them into actionable insights
Support strategic marketing planning and brand guardianship at a global scale

Requirements:

4+ years of experience in brand marketing, ideally in tech, SaaS, or B2B segments
Strategic mindset with the ability to distill complexity into clarity
Proven experience working with mature or evolving brand platforms
Strong understanding of integrated campaign planning and execution
A keen eye for storytelling - both visual and verbal - and attention to detail
Confidence to work across functions and cultures in a fast-paced international environment
Being able to adapt and change directions in an instant
High level of responsibility, punctuality, initiative, proactivity and strong can-do attitude
Advanced level of spoken and written English and Russian
Advanced use of Excel, Power Point, Google Docs

Additional skills:

iGaming industry experience is a plus, but not required

What we offer:

Full-time remote work opportunities and flexible working hours
Comprehensive Mental Health Programme
Private insurance
Sports program compensation
Free online English lessons
An additional 1 Day off per calendar year
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events

About Us:

SOFTSWISS is an international company, and an iGaming software expert. We don't only follow iGaming market trends, we create them! SOFTSWISS is a recognised industry leader in iGaming software solutions development, covering almost all aspects of the iGaming industry. The company has an international team and an official presence in several countries. Projects powered by SOFTSWISS receive numerous awards and accolades from industry media.